Internet Marketing Services

A successful digital marketing strategy includes clear goals, a deep understanding of your target audience, and a strong website foundation. From there, it should incorporate SEO, paid advertising, content marketing, social media, and lead tracking. Each component must work together to drive traffic, generate qualified leads, and increase revenue. Most importantly, the strategy should be tailored to your business, not pulled from a template.

To know which digital marketing services your business needs, start by evaluating your goals, target audience, and current performance. From there, a strong agency will assess areas like SEO, paid advertising, website performance, analytics, and content to build a custom strategy that supports long-term growth and adaptability. Learn more in our blog about preparing your digital marketing strategy.

The timeline for seeing results from digital marketing depends on the services you’re using. Paid advertising can generate leads almost immediately, while SEO and content marketing typically take three to six months to gain traction. A smart strategy balances quick wins with long-term growth for sustainable success.

Our digital marketing pricing depends on the scope of your strategy and the channels involved. We offer transparent pricing for individual services like SEO, paid advertising, and web design, which can give you a baseline. However, the more comprehensive your strategy, the more customized your pricing will be to match your specific goals, needs, and industry. We’ll work with you to build a solution that fits your budget and delivers measurable results.

All clients receive access to GoNorth! Reporting, our proprietary platform that provides real-time data on key metrics like traffic, rankings, conversions, leads, and ad performance. It pulls from tools including Google Analytics, Google Ads, Meta Ads, Microsoft Advertising, Google Search Console, BrightEdge, CallRail, and GoNorth! Leads. You’ll also have visibility into campaign deliverables so you can see what’s completed, what’s in progress, and what’s scheduled next. Reports are available anytime, and your team will review performance with you on a regular basis to discuss progress and next steps.

We don’t believe in one-size-fits-all marketing. Every business is unique, so we start by learning about yours — your goals, audience, market, and challenges. From there, we build a custom strategy using the right mix of services: SEO, paid advertising, web design, creative, and more. Backed by deep research and performance data, your strategy is tailored to drive measurable results. Whether you need more leads, better visibility, or a stronger brand presence, your dedicated team structures every campaign to meet your specific objectives and maximize ROI.

Yes, AI can support digital marketing by improving targeting, automating tasks, and analyzing performance data. But it’s just a tool. Real results come from experienced marketers who understand your business and use AI to execute a smart, strategy-driven plan.

Preparing for AI-driven digital marketing starts with clear goals and clean, organized data. Identify areas where AI can add value, such as audience targeting, campaign optimization, or content creation. Then, integrate the right tools and platforms. Most importantly, pair AI capabilities with expert strategy to keep your marketing effective, personalized, and aligned with your business objectives.

AI is changing digital marketing by making it faster, smarter, and more personalized. It helps automate tasks, optimize ad targeting, analyze large data sets, and improve customer experiences. While AI boosts efficiency and performance, it still requires human expertise to guide strategy, interpret insights, and create meaningful connections with your audience.

Digital marketing is essential because today’s buyers start their journey online, whether they’re businesses or consumers. 6sense reports that B2B buyers spend 70% of their buying journey doing research before talking to vendors and LinkedIn data shows they consume about 13 pieces of content along the way. On the ecommerce side, Oberlo reports that over 2.77 billion people worldwide now shop online. From search and social to email and paid ads, digital marketing helps businesses reach high-intent audiences, build trust, and drive conversions. A smart, targeted strategy keeps you visible, competitive, and primed for long-term growth.

Since most buyers now start their journey online, having a strong digital presence is critical. If your business is experiencing stagnant growth, low-quality leads, declining web traffic, or falling behind competitors online, it’s a clear sign you need digital marketing. Even if your business is doing well, digital marketing helps you scale by reaching high-intent audiences, improving brand visibility, and driving measurable results. With more B2B buyers and consumers researching and comparing vendors digitally, a well-executed strategy ensures you stay competitive, connect with your audience, and continue growing in today’s digital-first marketplace.

Traditional marketing refers to offline tactics that have been used for decades to promote products and services. These include TV and radio commercials, print ads, direct mail, billboards, and event sponsorships. For example, a manufacturing company might advertise in a trade magazine or sponsor a local industry event to reach potential buyers.

Digital marketing uses online channels to attract and convert audiences. This includes SEO, PPC, display advertising, social media ads, and website optimization. That same manufacturing company might run Google Ads targeting engineers searching for specific components or invest in SEO to appear in search results for key product terms.

When combined, traditional and digital marketing create a well-rounded strategy. A billboard can boost brand awareness in a region, while a geotargeted PPC campaign drives immediate traffic from that same area. A print ad in a trade journal builds credibility, while SEO ensures interested readers can find the company’s website online. Together, these efforts create a stronger, more consistent presence that supports lead generation and brand growth.

Organic digital marketing uses unpaid strategies, meaning you’re not paying for placement or clicks. Instead, you earn visibility through efforts like SEO, content creation, and social media engagement. Paid digital marketing involves spending budget to promote your business through ads on platforms like Google, LinkedIn, or Meta. While organic takes time to build momentum, it drives long-term value. Paid delivers quicker results and allows for precise targeting. Most successful strategies use a combination of both.

Choosing between paid and organic strategies isn’t an either-or decision. In most cases, businesses benefit from simultaneously using both. Paid advertising helps generate leads and traffic quickly, making it ideal early on while your organic efforts such as SEO and content are building momentum. As your organic presence strengthens, reliance on paid channels is reduced and long-term efficiency is improved. Running both strategies together allows you to capture short-term opportunities while building long-term value, helping your business stay visible, competitive, and ready to grow.

Inbound digital marketing attracts potential customers by providing valuable content through SEO, blogs, social media, and email. It connects with users when they are actively searching for solutions. Outbound digital marketing refers to strategies that proactively reach targeted audiences through paid ads, display campaigns, and direct outreach. For example, a company might run a Google Display campaign (outbound) to raise awareness of a new product, then use SEO and blog content (inbound) to educate interested users and convert them over time. A balanced digital strategy uses both approaches to generate demand and nurture leads throughout the funnel.

There is no single best digital marketing channel for lead generation. It depends on your audience, industry and goals. A recurring theme across successful campaigns is the use of a multichannel strategy. For example, a medspa might use paid search ads to target people actively looking for services like microneedling or laser treatments, while using SEO to build long-term visibility for treatment pages and blogging to educate potential clients. Retargeting campaigns can then keep the brand in front of blog readers and other site visitors, increasing the chances they convert. Together, these channels drive stronger engagement and more qualified leads.

For ecommerce businesses, the most effective digital marketing strategies often focus on meeting buyers at different stages of their journey. Google Shopping campaigns are ideal for reaching high-intent shoppers actively searching for products. SEO supports long-term growth by improving visibility for product and category pages. Paid social is useful for promoting new arrivals or limited-time offers to targeted audiences. Retargeting plays a key role in reengaging visitors who browsed but didn’t purchase. Instead of relying on a single channel, combining these tactics creates a seamless path to purchase that increases visibility, conversions, and customer lifetime value.

Your digital marketing strategy isn’t a “set it and forget it” plan. We recommend reviewing it every three to six months to ensure it aligns with your goals, adapts to market changes, and continues to generate meaningful results. Search algorithms evolve, consumer behavior shifts, and competition intensifies. Your strategy needs to keep pace. Regular check-ins allow you to double down on what’s working and pivot quickly when something isn’t.

Improving your website’s conversion rate is a big question, and not one with a quick or simple answer. It starts with recognizing that a high-performing website does more than look good — it needs to drive action. There are many ways to improve performance, typically across areas like design, messaging, functionality, and trust. The best approach varies based on your audience, your goals, and how users interact with your site. The most effective websites guide visitors clearly, build credibility, and remove friction at every step. If your site isn’t doing that, it’s not just underperforming; it’s costing you real opportunities.

Branding plays a critical role in digital marketing, especially in a world overwhelmed by AI-generated content and constant advertising. As people are inundated with messages, they pay less attention to any single ad. This is where branding becomes essential. A strong, consistent brand creates familiarity, builds trust, and makes your business more recognizable over time. It allows the recurring themes of your brand to resonate as people encounter your message across different channels. 

Every in-house marketing team is different, so the way we collaborate depends on your structure and priorities. Some teams lean on us for channel expertise like paid media or SEO, while others count on us to scale execution or fill resource gaps. Our specialists work alongside your internal team to strengthen what’s already in place, not compete with it. From strategy to implementation, we stay aligned through open communication, clearly defined roles, and a shared focus on results.

Social media marketing is the practice of using platforms like Facebook, Instagram, and LinkedIn to connect with your audience, build brand awareness, and drive measurable business results. It includes both organic strategies such as posting helpful content, engaging with followers, and building community, and paid strategies like targeted ads that promote key services to specific audiences.

For example, a healthcare provider might use organic posts to share wellness tips, patient success stories, or introduce their care team. At the same time, they could run paid campaigns to promote flu shot appointments or physical therapy services to users in a specific zip code. Together, paid and organic efforts create a strong presence that builds trust and helps attract new patients.

The best social media platform for your business depends on your industry, audience, and goals. Each platform offers different strengths, so choosing the right one means understanding where your customers spend their time and how they prefer to engage.

For example, a B2B software company may see the most value on LinkedIn, where they can connect with decision-makers, share thought leadership, and run lead generation campaigns. On the other hand, a home services business might find better results on Facebook and Instagram, using visuals, local targeting, and reviews to build trust and attract new customers.

Content marketing isn’t about flooding the internet with blogs and hoping for clicks. With AI making it easier than ever to produce content at scale, the bar has been raised. People are overwhelmed with generic posts, so content has to be more than just relevant. It must be purposeful, valuable, and built to stand out.

Effective content helps your audience solve problems, make decisions, and understand what sets you apart. For example, a healthcare organization might publish clear, accessible resources that demystify procedures while a B2B manufacturer might develop detailed technical content that builds trust with engineers. In today’s content-saturated world, quality wins.

One of the biggest mistakes businesses make with digital marketing is jumping into tactics without a clear strategy. It’s easy to chase trends or launch campaigns just to stay busy, but without defined goals and a plan to tie everything together, those efforts often fall short.

That said, trying to perfect everything before getting started can be just as limiting. There’s a fine line between being strategic and getting stuck in planning mode. The key is to start with a strong foundation, then test, learn, and refine as you go. Digital marketing rewards smart action over perfection.

If your website traffic is high but conversions are low, there are usually two factors to look at: the onsite experience and the intent of your visitors. Sometimes users are landing on pages that don’t deliver what they expected. The messaging may be unclear, the call to action weak, or the page simply not built to convert.

But conversion issues aren’t always about the site. In some cases, you may be attracting visitors with low buyer intent. That isn’t necessarily a problem if your strategy is focused on brand awareness or nurturing prospects over time. However, if immediate conversions are the goal, you’ll want to adjust your targeting and messaging to bring in more qualified and action-ready traffic. The key is knowing what kind of traffic you’re generating and whether it matches your business goals.

If you’ve been burned by another agency, it makes sense to be cautious moving forward. Start by identifying what went wrong, whether it was poor results, lack of communication, or misaligned expectations. That clarity will help you ask smarter questions and avoid repeating the same issues.

When searching for a new agency, look for transparency, a proven process, and measurable results. Read reviews, ask for case studies, and talk to current clients. A strong agency will explain how they plan to help you reach your goals and back it up with clear reporting and communication. A bad experience doesn’t mean digital marketing can’t work. It means it’s time to find a better fit.

Yes, digital marketing is still worth it, even in a saturated market. In fact, that’s when it becomes most important. When every competitor is fighting for attention, strong strategy, clear positioning, and consistent execution are what set successful brands apart.

The key is not doing more, but doing it better. Generic content, broad targeting, and scattered campaigns won’t cut through the noise. What works is knowing your audience, focusing on what makes your business different, and using the right mix of channels to deliver that message effectively. Saturation isn’t the problem. Weak marketing is.