One of the biggest challenges facing financial advisors today is finding ways to get out in front of new clients to grow business. Many Americans, especially millennials, are confused about what exactly financial advisors offer, making them unlikely to seek out service.
But even for prospects interested in financial advice, there’s a lot of competition between financial advisors — and it’s harder than ever to get noticed. So how do advisors attract new leads/customers? The answer for many financial advisors is marketing.