Don’t be discouraged, though — smart marketing for podiatry can help your practice stay competitive in today’s environment.
Here are some important podiatry marketing tips to keep in mind.
Create a Strong Online Presence
Many podiatrists who serve primarily older patients make the mistake of thinking their clientele isn’t web savvy. Nothing could be farther from the truth! More than two out of three seniors now use the Internet. That percentage is far greater among highly educated and affluent seniors, and those who are just entering retirement age — in other words, the ones who make the best patients, and/or are likely to stay your patients for some time.
If your podiatry office does not yet have a website, the first step is to create one. There are many web design options from which to choose, but most podiatrists find it worth the investment to hire a podiatry marketing firm to develop a truly professional online presence. A podiatry marketing agency can also assist you with SEO (search engine optimization) and other Internet marketing techniques to ensure that potential clients can — and do — find you online.