Mortgage marketing requires close attention to how you present your message, who you approach, and how you best comply with industry regulations and best practices. Needless to say, it’s no small undertaking if you want to get quantifiable results.
A mortgage marketing company can do the heavy lifting. As you launch your mortgage marketing campaign, here are a few things you should consider.
The mortgage business isn’t exactly known for its simplicity. You’re working in a highly nuanced, specific language, so it’s important that you be as concise as possible without cutting any corners. You need to know how you should prioritize your message points, and what you are required to say or not say when speaking directly to a consumer. A mortgage marketing company is an excellent place to start as it can offer messaging guidance based on experience.
A proven partner trusted by the biggest names in the industry:
How you speak to your target audience matters. While they need borrowing help, they also have a basic understanding of the options available. You don’t want to patronize them with overly simple messaging, but you also don’t want to bury them in industry jargon. And while considering this, you have to remember that you’re dealing with limited space and short attention spans.
Picking the right tone takes finesse, and can depend on such factors as the type of mortgage services you offer and who you hope to attract through your marketing. A mortgage marketing agency likely will recommend a holistic approach that takes all of this into account.
Not all mortgage marketing tactics will reach the same people. The once reliable platform of TV marketing, for example, is being swamped by Internet marketing and social media.
In recent years, marketing for mortgages has moved largely online. Rather than spoon-feeding a captive audience with a print or television spot, you have to smartly position your marketing by way of search engine optimization (SEO) and pay per click (PPC). Other options, such as email marketing and web design, can be used to drive more reliable customers directly to you.
Marketing has also become more diversified. A combination of traditional digital ads and sponsored social media could prove to be far more productive than any single tactic. That’s where a mortgage marketing company comes in — a highly specific plan that makes smarter use of each piecemeal bit of marketing to achieve your goal.
