The Best Avenues for Getting Results
Not all mortgage marketing tactics will reach the same people. The once reliable platform of TV marketing, for example, is being swamped by Internet marketing and social media.
In recent years, marketing for mortgages has moved largely online. Rather than spoon-feeding a captive audience with a print or television spot, you have to smartly position your marketing by way of search engine optimization (SEO) and pay per click (PPC). Other options, such as email marketing and web design, can be used to drive more reliable customers directly to you.
Marketing has also become more diversified. A combination of traditional digital ads and sponsored social media could prove to be far more productive than any single tactic. That’s where a mortgage marketing company comes in — a highly specific plan that makes smarter use of each piecemeal bit of marketing to achieve your goal.
As far as mortgage marketing services go, Straight North is an excellent option. Contact us at 855-883-0011 for more information, or request a quote.