These tips for marketing for personal injury law firms and practices will help you remain visible to those you need to help.
Make Your Online Presence Visible
If you already have a website, take the necessary steps to optimize it. SEO (search engine optimization) allows you to implement keywords and web design elements to make it easier for search engines to highlight your website as one of the top choices when someone searches for a personal injury lawyer in your area. To make your online marketing efforts more effective, ensure that your SEO efforts are targeted to your specific geographic practice area.
If you do not have a website or feel your website is ineffective, it is time to build one and/or make it more effective. Consult with a personal injury marketing company to see how you can make your site stand out from the crowd. Your website will be integral to your overall Internet marketing strategy, so spend some time to make it shine.
In addition to highlighting general personal injury services, create sub pages for specific types of injuries — such as car accidents, brain injuries or mesothelioma — to target more specific search terms. You can even create microsites that link to your main site with these specific sub-practice areas, optimizing those pages for search engines as well. Important: Make all of these sites mobile friendly, as you need to be able to reach those customers who are searching on their smartphones after an accident or injury diagnosis.