Personal Injury Lawyer Marketing Services

As a personal injury attorney, you offer a service to people who are facing very serious times in their lives. Yet, getting your contact information in front of people after a serious injury is not always easy, especially in competitive markets. Solid personal injury marketing techniques will help ensure that your firm or practice remains visible for those who need the services you offer.

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These tips for marketing for personal injury law firms and practices will help you remain visible to those you need to help.

Make Your Online Presence Visible

If you already have a website, take the necessary steps to optimize it. SEO (search engine optimization) allows you to implement keywords and web design elements to make it easier for search engines to highlight your website as one of the top choices when someone searches for a personal injury lawyer in your area. To make your online marketing efforts more effective, ensure that your SEO efforts are targeted to your specific geographic practice area.

If you do not have a website or feel your website is ineffective, it is time to build one and/or make it more effective. Consult with a personal injury marketing company to see how you can make your site stand out from the crowd. Your website will be integral to your overall Internet marketing strategy, so spend some time to make it shine.

In addition to highlighting general personal injury services, create sub pages for specific types of injuries — such as car accidents, brain injuries or mesothelioma — to target more specific search terms. You can even create microsites that link to your main site with these specific sub-practice areas, optimizing those pages for search engines as well. Important: Make all of these sites mobile friendly, as you need to be able to reach those customers who are searching on their smartphones after an accident or injury diagnosis.

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Increase the Reach of Your Online Presence

After building and optimizing your site, turn your focus to other avenues where you can create an online presence. Social media pages, especially LinkedIn and Facebook, are good options for building relationships and encouraging people to contact you. Online directories, such as Yelp, provide a place for your contact information and reviews. The more places you can be found, the more visible your firm will be to those who might need your services. Finally, talk to a personal injury marketing agency about creating a pay-per-click (PPC) campaign that will draw additional traffic to your site. With a PPC campaign you are charged only if someone clicks your ad, so there is minimal financial risk to this strategy.

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Promote Yourself As an Expert

Take time to position yourself as a trustworthy expert in the field of personal injury law. You can do so through different approaches, including:

  • Presentations
  • Broadcast interviews
  • Articles
  • Press releases
  • Blogging
  • Email marketing

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