
We optimize campaigns for your ultimate goals — revenue and ROI — so you can achieve growth profitably.
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We optimize campaigns for your ultimate goals — revenue and ROI — so you can achieve growth profitably.
Our success stories dive deep into our strategies that generated results with meaningful business impacts.
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Our revenue- and customer-focused mentality, backed by advanced data and AI technology, drives our success. Our expert team blends deep analytics, relentless curiosity, and bold creativity to build high-impact campaigns that convert and scale.
We hire the best marketing talent. We invest in them. And they invest in our clients.
Our people have an average 10+ years of digital marketing experience.
The GoNorth! Reporting platform provides full transparency with real-time insights into paid advertising performance. Track key metrics like spend, impressions, clicks, conversions, CPA, and ROAS. Integrated with platforms like Google Ads, Microsoft Advertising, Meta Ads, and CallRail, it captures and presents valuable data for ROI measurement and campaign improvement.
Data and AI technology are the backbone of our campaigns. Using GoNorth! Reporting and Skai’s AI, we analyze traffic, conversions, and ad performance in real time. By continuously feeding in new data, we optimize spend, refine strategy, and drive stronger, long-lasting results.
We’ve partnered with Skai, an innovative AI-powered ad platform, to bring enterprise-level technology to our clients’ campaigns — regardless of budget.
Our experts have years of experience across diverse industries — such as manufacturing, SaaS, healthcare, finance, ecommerce, and home services — while also delivering results for businesses in many other verticals.
ROI and revenue growth will determine the success of the campaign. However, we will track key performance metrics such as impressions, conversion rate, CTR, CPC, ROAS, and customer acquisition costs to uncover opportunities and refine our strategy for optimal results.
The strategy development process depends on the campaign and platform, but we begin by understanding your business, market, and target audience. Considering your media budget, along with deep research and your input, we structure campaigns to target high-intent audiences and allocate budgets effectively to drive conversions and align with your business goals.
We have extensive experience managing a variety of advertising platforms to help businesses maximize their reach and ROI. Our expertise includes Google Ads, where we run Search, Display, Shopping, and Performance Max campaigns, as well as Microsoft Advertising (Bing Ads) for Search and Display campaigns. We also manage Meta Ads across Facebook and Instagram, focusing on lead generation, remarketing, and conversion-driven strategies. Our team is experienced in running YouTube Ads to drive engagement, brand awareness, and conversions. Additionally, we have experience with LinkedIn Ads. Each platform is leveraged strategically to align with your business goals and deliver measurable results.
You can typically expect to see improved results within the first 30 days, with significant improvements occurring within the first 90 days. Teaching the AI is essential for achieving scalable success. When combined with human intelligence and enhanced creative, AI’s performance strengthens as it receives more data. That’s when things really start to get exciting.
All clients receive access to GoNorth! Reporting. Our proprietary reporting platform provides real-time analytics on rankings, traffic, leads, and more through our APIs with Google Ads, Meta Ads, Microsoft Advertising, GoNorth! Leads, and CallRail. As the client, you also maintain ownership of all ad platforms we manage on your behalf.
Performance Max is a goal-based campaign type in Google Ads that uses automation to optimize performance across all Google channels. Straight North employs a proprietary checklist of custom guardrails to ensure traffic quality remains optimal. By incorporating first-party data to improve audience signals and excluding low quality placement types, many of our clients have seen dramatic improvements in lead volume and a significant decrease in CPA.
Yes, we can help integrate your CRM with ad platforms, and we highly recommend it. Connecting your CRM allows us to feed real-time conversion data back into the ad platforms, helping the AI learn which ads, clicks, and audiences are driving the best results. This continuous feedback loop improves campaign optimization, enhances targeting, and dramatically boosts performance by ensuring budgets are allocated to the most effective strategies.
No, there is no additional cost for Skai. Access to the technology platform is included at no charge for our customers, ensuring every client can fully leverage its capabilities.