We optimize campaigns for your ultimate goals — revenue and ROI — so you can achieve growth profitably.
Paid Advertising
Drive Revenue With Data + AI-Powered Paid Media
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PPC Audit (/paid-advertising/audit/)
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Our North Star
Results Speak Louder Than Words…
Any agency can tell you how good they are. We’ll show you.
Our success stories dive deep into our strategies that generated results with meaningful business impacts.
“They’re experts, they provide a ton of insight, make helpful recommendations, and learned our business. We’ve seen positive changes since switching to their agency.”
Katie K.
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Senior Marketing Specialist
“We’ve worked with SN for years – phenomenal results! They’ve driven unprecedented growth. We’ve seen the most significant growth in our history thanks to them.”
Jessica M.
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Digital Marketing Director
“They ensure we’re performing. They truly understand that your success equals their success. We’ve used them for years and added our sister companies.”
Jacob C.
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Marketing Specialist
“We’ve worked with SN for years now. I’m constantly impressed with the results they achieve, their branding and marketing assistance, and the way they conduct business.”
Sammy K.
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Sales & Marketing Manager
“They’ve taken our leads to another level – huge ROI since bringing them on! If you’re serious about your marketing efforts, I cannot recommend SN enough!”
Zach M.
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Owner
“We’re generating four times what we spend on search and about two times on margin.”
Srinath R.
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Digital Marketing Director
“We’ve had poor agency experiences: big prices, no tangible results. I’m happy to report we’ve received extremely viable leads directly traced to SN’s efforts.”
Jeff V.
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Owner
“We’ve experienced positive growth in paid and organic efforts. The staff is very knowledgeable, provides great insights, and very easy to work with. Highly recommend!”
Leeza M.
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Senior Marketing Manager
“They’ve been instrumental in helping us achieve our lead generation goals. I’d recommend Straight North to anyone who’s looking for PPC and SEO services.”
Kevin T.
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Digital Marketing Manager
“The team at Straight North is full of solid individuals who are always looking out for their clients.”
Dan D.
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VP Marketing
“They’ve exceeded expectations. If your goal is to scale sustainably, this is the team you want to engage.”
Suzanne C.
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CMO
“Straight North consistently delivers more leads, better leads and less expensive leads”
Kristen G.
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CMO
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PPC Audit (/paid-advertising/audit/)
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Hire Your Last Agency
Our staying power: expertise, innovation, and revenue-driven methodology.
Methodology
Our revenue- and customer-focused mentality, backed by advanced data and AI technology, drives our success. Our expert team blends deep analytics, relentless curiosity, and bold creativity to build high-impact campaigns that convert and scale.
Expertise
We hire the best marketing talent. We invest in them. And they invest in our clients.
Our people have an average 10+ years of digital marketing experience.
Growing businesses
—ours and yours—
since 1997.
—ours and yours—
since 1997.
GoNorth! Reporting
The GoNorth! Reporting platform provides full transparency with real-time insights into paid advertising performance. Track key metrics like spend, impressions, clicks, conversions, CPA, and ROAS. Integrated with platforms like Google Ads, Microsoft Advertising, Meta Ads, and CallRail, it captures and presents valuable data for ROI measurement and campaign improvement.
Data and AI Technology
Data and AI technology are the backbone of our campaigns. Using GoNorth! Reporting and Skai’s AI, we analyze traffic, conversions, and ad performance in real time. By continuously feeding in new data, we optimize spend, refine strategy, and drive stronger, long-lasting results.
Our Paid Advertising Solutions
PPC advertising services are a fast route to increasing website traffic conversions.
Search
Generate sales leads and increase ecommerce revenue by reaching users when they are actively searching for your products and services.
Shopping
By reaching customers who are ready to buy, shopping ads showcase your products, increase your ecommerce revenue and grow your customer base.
Display
Appearing on millions of relevant websites, display ads are highly targeted, increase brand visibility and drive conversions.
Social
Precisely targeted social media ads reach large numbers of your relevant audience and build brand awareness and loyalty through interaction.
The Drivers of Our Paid Media Success
Dedicated Expert Team
Each engagement is backed by a dedicated team of experts in strategy, paid search, paid social, shopping, display, data analysis, ad creation, copywriting, graphic design, web design, and development. This collaborative approach ensures every aspect of your campaign is built to win and continually optimized for success.
Strategy and Planning
Successful campaigns start with a data-driven strategy. Our experts conduct in-depth research, define audience targeting, and structure campaigns to align with your goals. By analyzing market trends and competitor insights, we create a strong foundation for measurable growth and performance.
Ad Creation
Our experts develop compelling, high-performing ads designed to capture attention and drive conversions. Using strategic messaging, engaging visuals, and data-backed insights, we create and refine ad content to maximize impact across search, social, display, and video platforms.
User Experience and Landing Page Performance
We improve conversion rates by optimizing landing pages or building new ones. Using tools such as Crazy Egg, we analyze user behavior to uncover friction points and enhance page design, content, and navigation, ensuring a seamless experience that increases conversions.
AI and Automation
Our experts use Skai’s advanced AI technology to optimize bids, budgets and performance by analyzing trends and insights to guide strategy. With expert oversight and automation, we make real-time adjustments that improve efficiency, maximize ad spend and drive strong campaign results.
Performance Monitoring and Communication
Our team continuously analyzes KPIs to identify opportunities and refine strategies for optimal performance. Regular meetings ensure transparency, address challenges, and keep campaigns aligned with your goals for ongoing optimization and success.
We’ve partnered with Skai, an innovative AI-powered ad platform, to bring enterprise-level technology to our clients’ campaigns — regardless of budget.
More intelligence, faster.
Driving better decisions.
Unthinkable results.
Omnichannel Optimization
AI-driven automation and real-time data optimize bids, budgets, and targeting across search and social.
Intelligent Forecasting
Predict future campaign results and identify scaling opportunities based on historical performance data and current market conditions.
Social Creative AI Insights
Automatically tag all elements of social ads creative for easy analysis, helping to drive and refine creative strategy effectively.
Smart Bidding
Instantly adjust bids in real-time based on campaign performance data and rulesets created, with monitoring and modification by our team of experts.
Dynamic Budget Pacing
Modify daily budgets across all your campaigns to maintain optimal utilization of your marketing dollars and even spend pacing throughout the month.
Data-Driven Search Terms
Quickly identify potential negative keyword opportunities, which our experts review, select, and implement to ensure the most efficient use of your media spend.
AI-Powered Campaign Alerts
Optimally timed notifications trigger our experts to execute tactical adjustments to maintain and improve your campaign performance.
A proven partner trusted by the biggest names in the industry
Follow Expert Marketing Insights
Frequently Asked Questions
Do you have experience in my industry?
Our experts have years of experience across diverse industries — such as manufacturing, SaaS, healthcare, finance, ecommerce, and home services — while also delivering results for businesses in many other verticals.
How will you measure the success of our paid advertising campaigns?
ROI and revenue growth will determine the success of the campaign. However, we will track key performance metrics such as impressions, conversion rate, CTR, CPC, ROAS, and customer acquisition costs to uncover opportunities and refine our strategy for optimal results.
How do you develop a paid media strategy customized for our business?
The strategy development process depends on the campaign and platform, but we begin by understanding your business, market, and target audience. Considering your media budget, along with deep research and your input, we structure campaigns to target high-intent audiences and allocate budgets effectively to drive conversions and align with your business goals.
Which advertising platforms do you have experience managing?
We have extensive experience managing a variety of advertising platforms to help businesses maximize their reach and ROI. Our expertise includes Google Ads, where we run Search, Display, Shopping, and Performance Max campaigns, as well as Microsoft Advertising (Bing Ads) for Search and Display campaigns. We also manage Meta Ads across Facebook and Instagram, focusing on lead generation, remarketing, and conversion-driven strategies. Our team is experienced in running YouTube Ads to drive engagement, brand awareness, and conversions. Additionally, we have experience with LinkedIn Ads. Each platform is leveraged strategically to align with your business goals and deliver measurable results.
When should I expect to see improved results?
You can typically expect to see improved results within the first 30 days, with significant improvements occurring within the first 90 days. Teaching the AI is essential for achieving scalable success. When combined with human intelligence and enhanced creative, AI’s performance strengthens as it receives more data. That’s when things really start to get exciting.
What kind of reporting and transparency will we receive and how often?
All clients receive access to GoNorth! Reporting. Our proprietary reporting platform provides real-time analytics on rankings, traffic, leads, and more through our APIs with Google Ads, Meta Ads, Microsoft Advertising, GoNorth! Leads, and CallRail. As the client, you also maintain ownership of all ad platforms we manage on your behalf.
What is Performance Max, and do you recommend using it?
Performance Max is a goal-based campaign type in Google Ads that uses automation to optimize performance across all Google channels. Straight North employs a proprietary checklist of custom guardrails to ensure traffic quality remains optimal. By incorporating first-party data to improve audience signals and excluding low quality placement types, many of our clients have seen dramatic improvements in lead volume and a significant decrease in CPA.
Can you integrate our CRM with ad platforms?
Yes, we can help integrate your CRM with ad platforms, and we highly recommend it. Connecting your CRM allows us to feed real-time conversion data back into the ad platforms, helping the AI learn which ads, clicks, and audiences are driving the best results. This continuous feedback loop improves campaign optimization, enhances targeting, and dramatically boosts performance by ensuring budgets are allocated to the most effective strategies.
Is there an additional cost for Skai?
No, there is no additional cost for Skai. Access to the technology platform is included at no charge for our customers, ensuring every client can fully leverage its capabilities.
Expertise Without Limits
Just a few of the areas we serve
