If you would like to expand your trucking business, and/or improve your driver recruiting program, here are some suggestions for improving your trucking marketing results.
Make sure your branding delivers
Lackluster branding won’t deliver the message about the benefits you offer your customers, and will result in lackluster sales. If you specialize in logistics for a particular industry or geographical area, or offer unique trucking services, your branding ought to reflect that. If it doesn’t, consider hiring a trucking marketing firm to refresh your brand into something that really stands out and differentiates you from all other trucking companies. Then, incorporate your new branding into all aspects of your marketing, including web design, employee uniforms and, of course, on the most visible aspect of your business — your trucks!