The online world has transformed legal marketing, and as such it is critical that you incorporate Internet marketing into your offline efforts. To ensure your marketing efforts are effectively reaching your target clients, consider these lawyer marketing tips.
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Make Your Website Effective
If you do not have a website, partner with a web design firm or lawyer marketing company to build one that will properly reflect the level of professionalism you wish to convey for your practice. Once you have a site, make sure it is easy to navigate, naturally draws the reader to contact forms, and can be navigated on all devices (i.e., smartphones, tablets, laptops and desktop computers). Make contact information fields clearly visible and prominent. Work with your designers on a layout that is attractive and flows naturally from one page to the next, with the ultimate goal of converting visitors into clients.
Invest Time in Content Marketing
Content marketing is quite effective for legal professionals, as content presents an opportunity to showcase your knowledge and legal skills. Use a blog to post articles on important developments in your legal field, as well as information about successful cases you have worked. Contribute to other blogs as guest blogging opportunities. Create emails for email marketing newsletters. Craft videos for your social media pages and website. The more opportunities you have to brand yourself as an expert, the more successful you will be. To ensure you are maximizing your content marketing platforms, consider consulting with a lawyer marketing firm for guidance.
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Create Accurate Listings in Directories and on Social Media
The key to online marketing success for a lawyer is making sure people can find your office/information when they need you. Your firm should be listed in online directories, such as Yelp and Google, with accurate contact and location information. Then, encourage satisfied clients to post reviews for your services. These listings are occasionally the top search engine results, so investing in their accuracy is well worth your time. Don’t neglect to create professional profiles on top social media platforms, including Facebook, Twitter and LinkedIn.
Harness the Power of Search Engines
When people search for a lawyer, they will use terms like “personal injury lawyer in Chicago.” How can you be certain that yours is one of the firms they see? Through two tactics: (1) Make sure your website is optimized using the most current search engine optimization (SEO) strategies. This will push organic traffic to your site directly from Google and other search engines. (2) Incorporate pay-per-click (PPC) advertising campaigns. PPC campaigns allow you to target specific keyword searches by location with sponsored advertisements that link to your site or landing page. You pay only when someone clicks on your ad.
Ask a lawyer marketing agency to help you set up and manage these campaigns.
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