Whereas in the past a microbrewery might have a local or regional following, and a rudimentary website, today’s digital landscape — with apps such as Untappd, sites such as RateBeer, and the reach of social media — means that beer drinkers from coast to coast, or even worldwide, can always be on the lookout for their next favorite brew, no matter where it comes from.
With that increased popularity, more and more microbreweries continue to appear, creating a favorable situation for the supporting brewery equipment industry. With a need for everything from kettles to chillers to pumps and beyond, brewing equipment suppliers and retailers have a vast potential customer base that can be reached with the help of Internet beer marketing.
Below are some methods that beer marketing firms have recommended for getting the word out about your brewery or brewery equipment company.