Daycare Digital Marketing Company

Whether you own a home day care or have a large day care facility with multiple locations, the key to your success is having a full enrollment. While you're focusing on properly caring for the little ones in your charge, you also need to focus on day care marketing to ensure you can fill open spots when children move, age out of your program or change providers.

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Filling those openings requires smart marketing for day care facilities that embrace modern Internet marketing strategies. Here are some tips you can use.

Showcase Your Services Online

Does your day care have a website? Building a website can seem overwhelming while dealing with the daily details of child care, but it doesn’t have to be a difficult task with the help of a day care marketing company. Focus on web design that works on home computers and mobile devices, then optimize so you are among the first day care facilities people find when searching online. Search engine optimization (SEO) is designed to maximum your search results ranking among people who are looking for your services.

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Add Pay-Per-Click Advertising

Pay-per-click advertising (PPC) is a great way to zero in on parents/families who are actively searching for a day care in your area. With PPC, you are able to bid on listings for specific keywords that are tailored to your day care business. Your ad will appear in search engine results when people are searching for those keywords — and you are charged only if your ad is clicked. To make your PPC efforts successful, you’ll likely need to avoid keywords that have low conversion rates, while still choosing search terms that people would naturally use when looking for your type of day care. A day care marketing firm will help you determine the right keywords.

Create and Utilize an Effective Landing Page

A landing page is designed to introduce your day care — and drive visitors into contacting your business. Ideally, your landing page will include a strong offer to increase the chances of conversion. Make sure to include your phone number and a short form to capture contact information from visitors. After building the landing page with the help of a day care marketing agency, link to it from your PPC ads and social media sites.

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Market With Content

Content marketing, which uses online content to establish your day care as a trusted resource for parents/families, can be an important part of day care marketing. This content could include:

  • Articles/blogs that appear on your website or other websites
  • Videos
  • Infographics
  • Presentations
  • Podcasts

A library of child care, parenting and education content will establish you as an authority, help your SEO efforts and keep your day care in the forefront of parents’ minds.

Don't Neglect Offline Tactics

Day care marketing is one type of marketing that still relies heavily on offline tactics. In addition to word of mouth, you will want to use:

  • Fliers and brochures
  • Postcards and mailers
  • Community event displays
  • Posters on community boards in libraries and grocery stores
  • Listing with the Chamber of Commerce

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