3 Critical Plastic Surgery Marketing Questions to Ask About Your Practice
1. How well is your plastic surgery office attracting your ideal prospects?
The first thing that needs to happen when marketing for plastic surgery is lead generation. To do this properly, you have to first know who your ideal clients are. Once you know this, you can target your messaging and tactics to reach them. For example, if you know your best clients are affluent women ages 45-60 in your local area, you might consider a PPC (pay-per-click) ad campaign on Facebook, or giving a presentation at a local women’s health expo.
These days, most people start their search for a plastic surgeon online. Regardless of who your ideal client is, search engine optimization (SEO) of your site is a very important factor. This will help your practice attract a greater share of potential clients who are actively looking for your services.
The final step in client attraction is to be sure your image and messaging appeal to your ideal clientele. Excellent graphics and web design will help you stand out from your competition online. Offline, be sure to keep your office décor and exterior clean and up to date. It’s also very important to include strong calls to action on all of your PPC and other advertising, as well as in your content pieces. Including an irresistible offer such as a free “Your Ideal Self” consultation is a great idea, too.