Here are a few industry-specific things to keep in mind as you plan your solar marketing campaign strategy, whether you are doing it on your own or working with a solar marketing company.
Education Is Key
There is good news and bad news when it comes to marketing solar. The good news is people are interested. Not only is solar a sexy subject, but nearly 80 percent of Americans believe it’s important to support solar energy, according to a recent Gallup poll.
The bad news? There are a lot of myths around solar that can make it difficult to sell a system — especially the belief that solar is unaffordable.
The solution to this is to educate, educate, educate. The more you can inform your customer base about the benefits and affordability of a solar energy system, the easier your sales process will become, and the shorter the sales cycle.
Your sales staff needs to be expert at this, of course, but customer education must permeate your marketing as well. Offline, this is best accomplished by face-to-face interaction such as speaking engagements, networking and trade shows.
Internet marketing is a very important venue for solar marketing education, since the typical solar buyer is hungry for information and spends a lot of time researching. Here are some online marketing tactics every solar company should implement.
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Search Engine Optimization (SEO)
SEO is the art of using specific keywords and strategically deployed content to help your company appear high on the page when a prospect searches for solar topics/services on Google or other search engines. Often, people who are searching for something are the ones ready to buy, so a strong SEO campaign can help accelerate your sales cycle and bring hot prospects to your door.
SEO also utilizes article marketing, blogging and guest posting, which are all excellent aids to customer education.
There is an art and science to SEO; enlisting the help of a solar marketing agency with SEO expertise can help ensure a highly successful SEO campaign for your solar company.
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Social media is another great way to tout the benefits of solar and to show the public what is possible, both in terms of cool-looking technology and financial returns. Take advantage of the fact that solar is such a trending topic; your social media content is likely to enjoy plenty of comments and shares that will help spread the word about your company.
These are just a few suggestions to get you started. You may also want to explore additional solar marketing services, such as email marketing, PPC and solar web design.
If you would like a solar marketing firm to assist you with these or other marketing services, reach out to us at 855-883-0011 to speak to one of our online marketing experts about how best to promote your solar company. You can also request a quote online.