So, what exactly needs to happen for you to grow your forklift business into a household name? Depending on your company’s specific needs and goals, a forklift marketing company might be your best bet. Here are a couple of questions you can ask yourself before taking that crucial next step.
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Are You at a Loss for Words?
One of the hardest parts of forklift marketing is crafting the right message. In this industry, it’s especially tricky because of your potentially far-reaching customer base. You could be pitching to smaller storage facilities and warehouses, or you could be trying to land business with a major manufacturer or retailer.
Various customer groups have different ways of communicating needs and searching for solutions. The trick is finding a message that speaks to both, or creating multiple messages to send in different directions.
Of course, all of this must happen as you’re simultaneously managing your business. If it’s daunting, or if you just don’t have the messaging expertise, you might consult a forklift marketing agency.
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Are You Shouting Into a Void?
Let’s say you understand the language and have messaging you know will resonate. Do you know what to do with it? You could put up billboards or take out print ads, but will that get you results? These days, basically every industry is moving to Internet marketing to get the most bang for their buck. Marketing for forklifts is no different.
Seems easy enough, right? You simply place a digital ad instead of a print one? Not so fast. The reality is that online marketing means casting a complex web of messaging across multiple platforms. For example, search engine optimization (SEO) and pay per click (PPC) are essential to show up in specific search results. Likewise, a comprehensive email marketing campaign will make sure that existing customers and prospects alike stay abreast of what you’re offering at any given time.
Lastly, your online presence matters — yes, even in forklift marketing. Whoever your customer might be, they’ll want an easy and efficient way to vet your company, browse your offerings and (ideally) make that final purchase. As such, web design is an integral part of any marketing strategy.
In short, it can’t hurt to let a forklift marketing firm carry the brunt of the weight on your behalf. You have plenty of options for reaching the right audience, but a team of experts might be best equipped to turn a strategy into tangible results for your business.
Straight North offers a range of forklift marketing services, and we’re known for getting results. Call us at 855-883-0011 to learn more about what we can do for you, or request a quote online.