If you’ve been practicing for long, chances are you have a website. However, does that website convert prospects into clients? Analyze your web design and content to make sure both are presenting the right image of you and your services. Add a blog that can serve as a conduit for pertinent news stories and helpful legal information for your clients.
How visible is your website when someone needs an attorney in your location and field? If your website does not appear among the top spots of search engine results, then you need to focus on search engine optimization (SEO). SEO uses keywords, website structure, linking and other factors to make your website among the best in the criteria of search engines. An attorney marketing firm can help you with these strategies so you rank higher in search results, thus increasing the amount of traffic to your website.
Social media can help brand you and your partners as experts in the field, but you need to use it carefully. Always be professional and above board when posting to social media, and create professional profiles on Twitter, LinkedIn, Facebook and other platforms to get your information to potential clients. Also use those platforms to cultivate relationships with those who may need your services — now or later.
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Pay-per-click advertising (PPC) is a valuable tool in your Internet marketing toolbox. PPC is a unique advertising option that allows you to create ads for your services as an attorney. Those ads appear in search engine results when people search for the services you offer — however, you don’t pay until someone clicks one of your links. This often drives the ideal visitors to your site, people looking for your services. Partner with a marketing agency to ensure you are choosing the right keywords and writing effective ads for your PPC campaigns.
For attorneys, email marketing can be valuable. Email campaigns give you the chance to showcase your knowledge and pursue efforts to brand yourself as an expert in the field. Use your email newsletter to provide helpful information to your clients and potential clients, and you will find yourself becoming the attorney they trust — and want to hire — when they have a legal issue. Work with an attorney marketing agency to ensure your emails are effective.
