Knowing Your Audience in the Aviation Industry
Aviation marketing is far from cut and dried, partly because of audience size. Industry decision-makers could be as far up the corporate ladder as the C-suite, or they could be tech-savvy entrepreneurs or businessmen who routinely interact with vendors and service providers. How you communicate with either group can vary dramatically, which means aviation marketing services must be highly specialized.
The first step to successful marketing for aviation is to understand the existing and ideal relationships. From there, the aviation marketing firm and its client can work together on a honed approach.