The life coach industry has been around for a long time, but has been greatly aided by the Internet — especially by the capacity to use search engine and content development tools to make one’s expertise and availability known through life coach marketing.
How Has the Internet Impacted Life Coaches?
In the past, it would have been necessary for a life coach and a client to be based in the same geographic area, since life coaching is most effective with regular communication. While local life coaches are still effective and in great demand, today’s technology has enabled productive life coaching, even when done remotely. Easily accessible tools such as Skype and FaceTime enable the eye contact and face-to-face relationship that are critical to effective communication, and the variety of other tools at our fingertips ensure that the life coach is able to stay fully up to date with their client’s status and progress.