However, the rise of Internet marketing has leveled the playing field, allowing even the smallest players to compete. In addition, Internet marketing offers two critical advantages you won’t find through traditional advertising platforms:
- You can reach a much larger audience, and it’s quite easy to segment that audience however you choose (e.g., geography, income, age, car make and model).
- You receive real-time feedback and analytics. This allows you to adjust your marketing approach as you keep what works (and discard what doesn’t).
Arguably most important, you’re not limited to a single approach. That’s because Internet marketing is an umbrella term that covers many different strategies for connecting with prospects.