Win More
Roofing Jobs
With Proven Digital Marketing

Talk to an Expert

“Since partnering, we’ve seen significant improvements. If you’re looking for an SEO agency that combines strategy, execution, and real impact, I highly recommend them!”

Brandon A.
|
Marketing Manager

“We’re generating four times what we spend on search and about two times on margin.”

Srinath R.
|
Digital Marketing Director

“They’ve been instrumental in helping us achieve our lead generation goals. I’d recommend Straight North to anyone who’s looking for PPC and SEO services.”

Kevin T.
|
Digital Marketing Manager

“Straight North consistently delivers more leads, better leads and less expensive leads”

Kristen G.
|
CMO

“They go beyond being a great agency partner. A team of talented, professional revenue drivers. They have driven real results time and time again.”

Elizabeth C.
|
Head of Digital Marketing

“They have delivered a positive ROI from the first month – Acieta’s website has generated millions of dollars in new business from leads generated by Straight North’s SEO program.”

Bob G.
|
Manager, IT & Marketing Operations

“They’ve exceeded expectations. If your goal is to scale sustainably, this is the team you want to engage.”

Suzanne C.
|
CMO

Results That
Raise the Roof

Explore how our digital marketing solutions delivered stronger lead flow and cost-effective growth for these businesses.

Leads Busting Through the Roof

15%
leads (first 6 months)
44%
44% traffic (first 6 months)
VIEW SUCCESS STORY

Priming Leads, One Coat at a Time

620%
Paid Leads YoY
80%+
Paid CPA
VIEW SUCCESS STORY
All Success Stories

Hammer Out a Better Marketing Strategy

We highlight what sets your roofing business apart and deliver dependable, trackable results.

Generate High-Quality Leads
Generate High-Quality Leads
With years of experience supporting home service and roofing contractors, we understand challenges with inconsistent lead flow and seasonal demand swings. Our digital marketing strategies are engineered to generate a steady stream of high-quality roofing leads — from emergency repairs to full replacements — so your crews stay busy year-round.
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Seal the Gaps and Show ROI
Seal the Gaps and Show ROI
Invest in digital marketing that doesn’t leak. Our GoNorth! Reporting platform provides airtight lead tracking, call intelligence, and performance visibility so you know exactly which campaigns are generating revenue. No guesswork. It’s transparent data to help you make smarter, faster decisions.
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Be Found When the Storm Hits
Be Found When the Storm Hits
Your ideal customers look for roofers when they’re experiencing urgent issues or planning major home improvements. Our SEO and paid advertising campaigns are designed to put your business front-and-center at the exact moment homeowners are searching for roof repair, replacement, storm damage restoration, or inspections — turning clicks into qualified leads.
Learn More About SEO
Learn More About Paid Advertising
Build a Strong Online Foundation
Build a Strong Online Foundation
Homeowners now start their roofing search online, and they judge companies’ curb appeal fast. To compete, you need a site that’s as solid as a new roof — fast, mobile-friendly, and optimized for conversions. We build high-performance roofing websites that load quickly and guide visitors toward requesting a quote or inspection.
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Stand Out Like a Skylight
Stand Out Like a Skylight
Your reputation is built on reliability and expertise. Your digital presence should shine just as bright. Our creative team develops compelling brand assets, visuals, and messaging that elevate your roofing company above the local competition. From polished website content to standout marketing materials, we help you rise above local competitors and make a lasting impression.
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We’ll Nail Your Roofing Marketing Strategy

We help you reach the right customers and showcase your expertise. Your marketing plan is built to convert leads and support long-term growth.
Our Capabilities

Roofing
Marketing

by the Numbers

100 +
Roofing Companies Served
100 +
5-Star
Reviews
25 +
Years of Digital
Marketing Experience

Meet Our Team of Experts

Driven by client success. Fueled by expertise.
Our Team

The Straight North Difference: Our Process

Customized for You

1.
Learn

We start by getting to know your goals, ideal customers, service areas, and competitive landscape. This helps us understand what’s working and what needs improvement.

2.
Research

Our team analyzes your data to spot fast opportunities and long-term growth potential.

3.
Engineer

Using insights and industry experience, we develop a strategy designed to drive revenue and real lead growth.

4.
Produce

Our experts put the plan into action with a focus on quality and consistency.

5.
Provide transparency

With GoNorth! Reporting, you receive clear, regular updates on performance and deliverables.

6.
Adapt and optimize

We never “set it and forget it.” As results come in, we adjust and optimize to improve performance and maximize ROI.

AI + Data Power Our Results

Harness the power of data and AI as the backbone of our campaigns.

Using GoNorth! Reporting and Skai’s AI, we improve performance in real time.

Optimize campaigns to deliver better data, faster decisions and maximize results.

Track Every Conversion. Source. Result.

GoNorth! Reporting is your unified hub for transparent, measurable marketing data.
See How

Frequently Asked Questions

How do I know my roofing business needs digital marketing?

Most homeowners and property managers start their search for roofing services online. If your roofing company is seeing fewer leads, inconsistent call volume, declining website traffic, or competitors outranking you online, digital marketing can help. Even if business is steady, having a strong digital presence keeps you visible during off-season months. Attract better leads and stand out from competitors. A well-executed digital strategy ensures people can find you, trust you, and choose you when they need roofing services.

How long does it take to see results from digital marketing?

Results depend on the services you use. PPC can produce leads right away. SEO and content usually take three to six months to build momentum. A mix of short-term and long-term tactics gives you steady, reliable growth.

Will the marketing strategy truly be customized for my roofing business?

Yes. Every roofing company has different goals and service offerings. Some clients partner with us for PPC or SEO. Others want full support or help filling internal gaps. We work with your team and your priorities to build a strategy that fits your needs. Communication stays clear, roles stay defined, and the focus stays on results.

Why choose Straight North?

We use proven digital marketing methods that help roofing companies get more calls, form submissions, and booked jobs. Our team has more than 25 years of experience working with service businesses of all sizes. We offer SEO, paid search, content, and web design. All work is done by our U.S.-based team.

Why is Straight North different?

Our staying power sets us apart. We deliver strategies built for real revenue growth — not guesswork. By using the right mix of channels, advanced analytics, and AI-driven insights, we create dynamic campaigns that adjust to market shifts, seasonality, and customer behavior. Our custom tools track key metrics and optimize campaigns in real time, ensuring continuous improvement across every channel. Add to that a team of highly skilled marketers who receive ongoing training and support, and you get a partner truly invested in helping your roofing business grow.

What is your digital marketing pricing?

Pricing depends on your goals and the channels you choose. We offer clear pricing for SEO, paid advertising, and web design. More comprehensive strategies are customized based on your service area, competition, and growth plans. We work with you to build a solution that fits your budget and delivers real results.

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