In 2018, David Duerr had another idea. As the leader in the pro stock hockey equipment space, ProStockHockey.com always kept track of which products players were using – sticks, skates, gloves, and more. So, David wondered: What if we officially tracked this data and built a site to showcase it?
With that, GearGeek.com was born. Backed by the strategy and development teams at Straight North, GearGeek.com quickly became the go-to resource for hockey fanatics to research and influence buying decisions and to track the gear of NHL hockey players.
Years later, Straight North’s developers went a step further – building the technology and API to transform GearGeek.com into an affiliate marketing platform. By leveraging the popularity and influence of NHL players, GearGeek.com now drives traffic and orders to its partners, once again demonstrating Straight North’s ability to generate revenue through innovative digital solutions.