Reach Prospects by Degrees With SEO
SEO involves tweaking your website content so that it comes up higher in online search results than competing colleges’ pages. This is done directly on your site by creating content that speaks to the interests of your prospects as well as to the “spiders” that Google uses to rank web pages. You can also use off-site SEO techniques such as guest posting to create links back to your site that drive traffic organically.
To create an effective SEO campaign, you’ll want to be aware of the metrics. What are the keys that differentiate your campus, or that your prospects are looking for in a college? What words and phrases are they using to search for the college that is best for them? Used strategically, the right keywords help your website rank high in search engine results for these things. Effective keyword selection and implementation is an exact science; enlisting the help of an experienced college marketing firm can significantly speed the rate of return on your SEO campaign.
SEO grows in effectiveness over time. However, there are times when you will want to generate a large amount of traffic fast. That’s when PPC rules the game.