Startups and customized online retail are opening a world of potential new business for you. You just have to make yourself known to them. A solid logistics and supply chain marketing strategy can help you leapfrog the competition. Here’s how.
The Marketing Game Has Changed
We’re seeing new business models pop up at a rate never before seen. What’s more, many of these startups — think Blue Apron, Dollar Shave Club, Chewy — are open to new ways of getting their products from Point A to Point B. These are brands that care more about results than tradition, and that means opportunity for you.
A savvy logistics and supply chain marketing company would see this as an opportunity. Whereas name recognition and a “that’s the way we’ve always done it” mindset might have prevailed before, innovation and fresh thinking is the new priority. Your marketing must reflect the changing landscape of customer expectations.