Leading Types of Franchise Marketing Services
For franchises looking to expand their reach through marketing, there are a variety of strategies available. A professional franchise marketing firm will be able to evaluate a brand’s industry, competition and needs in order to develop a smart program. Some of the leading types of services used today include:
- Internet Marketing: Working with a franchise marketing agency typically means creating a responsive web design (if a franchise doesn’t already have one) that can display on all devices. Then, search marketing (SEO and PPC) can draw more visitors to that site.
- Email Marketing: Email marketing today can be highly effective when driven by data and strategy.
- Direct Mail Marketing: For franchises targeting a specific geographic audience, direct mail marketing provides a way to reach out to locals with discounts, coupons or other advertising.
- Promotions: Running promotions can be a great attention-getter for franchises, whether that means a 24-hour sale, giveaway or special event. To get the word out about the promotion, franchises can use both traditional and online media, including social networks.
When it comes to franchise marketing, the most important factor is strategy. This is why partnering with a reputable franchise marketing agency is so crucial — it gives a franchise a partner committed to helping it grow.
To learn more about our franchise marketing services, call us at 855-883-0011 or request a quote today.