Set a budget.
This will help you avoid spending too much for the health of your clinic, or too little to achieve effective results. Most business experts suggest allocating 20 percent of your monthly revenue to marketing, whether you do it in-house or hire a rehab marketing company. If this seems like a lot, consider that marketing for rehab is an investment, not an expense. When done properly, your returns will eclipse the amount that you spend.
Think results.
Too many addiction facilities make the mistake of throwing money at random marketing initiatives without having a vision for what they want their marketing efforts to accomplish. Before you spend a dime on rehab marketing services, take the time to set clear goals that are realistic for your budget.