Salon Digital Marketing Agency

Whether it’s new or an established fixture in the community, any salon that wants to grow needs a savvy salon marketing strategy. No one can book appointments without first knowing about the salon and what it offers — and this is where salon marketing services become so crucial.

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Through a blend of salon marketing strategies — from Internet marketing to email marketing to community events — a salon can generate new leads and convert them into clients. The best way to do this is by working with a professional salon marketing company.

Why Partner With a Marketing Agency?

The experienced marketers at a salon marketing company will know how to research the industry and the competition to devise a plan that draws business, giving your salon a leg up in the marketplace. An agency can help identify a clear target audience to clarify marketing efforts, plus nail down which strategies are worth focusing on to drive results.

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Here are some strategies a salon marketing agency might use to help a business capture more of the market share.

  1. Community engagement. No hairdresser gets clients by simply waiting for them to walk through the door. In order to effectively engage a target audience, a salon owner or stylist needs to meet prospects. This includes formal events designed to draw clients to the salon, as well as informal meetings where a professionally branded business hands out business cards. A professional salon marketing firm can create branded creative materials for marketing resources, and strategize about marketing events that will spur more business.
  2. Content marketing. Online content is vital for establishing authority and increasing visibility. Content marketing includes both online and offline content, however. From articles in trade publications to how-to videos posted on YouTube, there are many ways to stand out in the marketplace through content. A professional salon marketing agency can help a salon decide which content strategies to employ for the greatest return on investment. 
  3. Responsive web design. Prospects who are looking for salon services are likely to go online to find them, which means it’s important that a salon’s website be easy to find in searches. A salon marketing firm will specialize in improving visibility, both through creation or optimization of a professional website, and through search marketing strategies. SEO (search engine optimization) and PPC (pay per click) work to bump a company higher in search results and improve overall visibility.
  4. Email marketing. Email marketing is a way to reach prospects in their inboxes with targeted, relevant content. Whether that means sending promotional offers and/or beauty tips to existing clients, or an effort to attract new customers, this strategy is good for building rapport.

Knowing which marketing strategies to employ is one of the hardest parts of salon marketing — and why working with a professional agency that customizes a marketing strategy to a specific salon makes so much sense.

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