Effective Car Wash Marketing Services and Ideas
When a car wash is looking to expand its client base and drum up new business, there are a lot of marketing strategies available. A professional car wash marketing company will be able to look at that individual business and devise a tailored strategy that combines offline and online services to make the most of marketing efforts. This plan may include SEO to improve search engine placement and publicity events to garner location attention, for example. For businesses in need of more exposure and strategic marketing, here are a few tips for creating strong and successful marketing for car washes:
- Improve Physical Branding. No one should drive past a well-marketed car wash without noticing it. From signage to curb appeal, the exterior of a car wash’s building and facilities needs to be eye-catching. Large, easy-to-read signs could be used to advertise special features, such as free Wi-Fi or specialty wash deals. A car wash marketing company can help strategize about the best ways to highlight a specific venue.
- Improve Online Branding. Just as a car wash needs effective marketing to attract customers who physically drive by its location, so too it needs car wash marketing services online. Through Internet marketing such as SEO, PPC, email marketing and responsive web design, a car wash can better generate and convert online leads into customers. The best way to go about using online branding effectively is by working with a car wash marketing agency that has a track record of online marketing success. This kind of agency will be able to craft a structured, persuasive campaign for boosting online leads and car wash profits.
- Hold Special Events. Planning and promoting special events such as classic car shows, charity auctions, free washes for a nonprofit, or live radio broadcasts can also be good ways to generate buzz around a car wash. For best results, a car wash business will cross-promote its events in multiple avenues, from physical signs to email marketing to social media.
- Use Loyalty Programs. Some of a car wash’s best customers are the repeat customers. A business can build this kind of loyalty by offering an incentive to customers who scan a card or use a punch card at each visit.
When you are looking for a car wash marketing agency that can turn casual visitors into interested prospects, call us at 855-883-0011 or request a quote.