However, when faced with the dizzying array of Internet marketing services out there, it’s easy to lose sight of the basics of marketing for e-commerce.
Whether you are just starting your e-commerce site, or are looking to improve results for your existing one, be sure to keep these e-commerce marketing fundamentals in mind.
Get Clear on Your Strategy
Before you even start designing your e-commerce funnel or planning your next campaign, be sure you are crystal clear on your target audience, your budget and your objectives. Vague goals produce vague results, so be very specific about what you want to achieve. This will help you stay focused and aware of which e-commerce marketing services will actually boost your bottom line.