Ecommerce Digital Marketing Agency, Company Services

However, when faced with the dizzying array of Internet marketing services out there, it’s easy to lose sight of the basics of marketing for e-commerce.

Whether you are just starting your e-commerce site, or are looking to improve results for your existing one, be sure to keep these e-commerce marketing fundamentals in mind.

Get Clear on Your Strategy

Before you even start designing your e-commerce funnel or planning your next campaign, be sure you are crystal clear on your target audience, your budget and your objectives. Vague goals produce vague results, so be very specific about what you want to achieve. This will help you stay focused and aware of which e-commerce marketing services will actually boost your bottom line.

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Build Multiple Streams of Traffic

“One,” a well-known marketing expert once said, “is the most dangerous number in business.” This is definitely true when it comes to driving traffic to your e-commerce site. Online conditions are subject to change without notice, so if you put all your traffic-driving eggs in one basket you could wake up one morning to find the basket has suddenly shrunk — and your revenue with it. Establishing multiple streams of traffic to your site will give you the resilience to weather any online storm. Here are some of the best places to start:

PPC. Pay-per-click advertising is an absolute must-have in the e-commerce arsenal. This is especially true for new sites that haven’t yet had time to build an online presence. PPC does require strategic expertise, however. If you have been advertising on Google AdWords, Bing Ads or Facebook Ads but not achieving the results you desire, consider enlisting the help of an experienced e-commerce marketing agency that can conduct the right keyword research, A/B split testing, and other strategies to deliver measurable and cost-effective results.
On-site SEO. Optimizing the copy and metadata on your e-commerce site and blog will help you maximize organic search engine traffic and reach people who are actively searching for what you sell.
Off-site content marketing. In addition to on-site SEO, publishing social media and guest posts regularly is a powerful strategy to help drive traffic and boost your search engine rankings.
Display ads. Running the right kind of online display ads on the right sites is a killer strategy for traffic generation. It can take a long time to learn to do it cost effectively, though. For immediate results, consider working with an experienced e-commerce marketing firm.

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Nurture That List

“The gold is in the list” is a common saying in Internet marketing. Many of your site visitors won’t purchase right away, but they will in the future if you can get them to join your list. A good email marketing campaign is an essential e-commerce marketing element and one of the most powerful tools you can use to maximize sales from existing and potential customers.

Test, Tweak and Repeat

No matter how well your e-commerce marketing campaign is doing, chances are it can be improved. Whether you do it in-house or with the help of an e-commerce marketing company, implementing meticulous tracking, split testing and analytics is sure to pay for itself in increased traffic, leads and sales.

To learn about Straight North’s e-commerce marketing services, including online advertising, site optimization, email marketing and web design, call us at 855-883-0011 — or request a quote here.

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