Home Improvement Digital Marketing Company

Because every property owner has experienced or heard a home improvement horror story, firms in that business go to market with one (unfair) strike against them. Establishing credibility, skill and reliability requires a skillfully designed website and solid marketing execution. Do it all correctly, and sales leads will follow.

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The Importance of Marketing For Home Improvement Companies

Marketing for home improvement companies is a never-ending process. It’s always important to find new clients because, after one renovation project ends, another must begin in order for profits to stay consistent and business to keep growing. In a cyclical market, finding new clients is crucial. On top of that, the market is competitive, with more and more vendors offering similar services. This means a home improvement brand needs a clear value proposition in order to stand out.

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Straight North provides the full range of web marketing services for all types of B2B and B2C organizations.

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The Benefit of Working With a Professional Home Improvement Marketing Firm

How can today’s home improvement businesses keep up with the competition and land new leads? It starts with marketing. Working with a professional home improvement marketing company can give a construction firm, roofing company, kitchen store or any other home improvement brand a leg up on the competition, and a better way to move forward. A home improvement marketing agency specializes in using a blend of marketing strategies to generate high-quality leads. By giving home improvement brands a way to turn prospects into clients, it can make all the difference to a business’s bottom line.

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Effective Marketing Strategies for Home Improvement Brands

From tiling companies to HVAC experts, any company in the home improvement industry needs a way to promote its services. Smart marketing not only accomplishes this increase in visibility, but it also generates leads that can be converted into clients. Here are some of the strategies that a home improvement marketing firm might use to target its audience.

  • Responsive, Mobile-Friendly Web Design: A professional website is a necessity for today’s home improvement brands. When potential customers search for a contractor, they’re most likely to go online — a website may be the first place they learn about a company’s services and work. With the help of a home improvement marketing company, a home improvement brand will be able to create a responsive website viewable on all devices, aimed at turning visitors into prospects.
  • Internet Marketing: Building a website is only the first step in marketing a home improvement company online. Other online-based home improvement marketing services may include search engine optimization to boost visibility in search engines, PPC to boost organic search results, display advertising and email marketing. The goal of these efforts is to increase traffic in order to generate qualified leads, so the business can garner more jobs and grow.
  • Offline Marketing: Online home improvement marketing is important, but that is not to say that offline efforts have no place in a good strategy. From business cards to direct mail campaigns to tradeshow booths, there is a variety of print and creative projects that can also help a company expand its reach.

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