Effective Marketing Strategies for Home Improvement Brands
From tiling companies to HVAC experts, any company in the home improvement industry needs a way to promote its services. Smart marketing not only accomplishes this increase in visibility, but it also generates leads that can be converted into clients. Here are some of the strategies that a home improvement marketing firm might use to target its audience.
- Responsive, Mobile-Friendly Web Design: A professional website is a necessity for today’s home improvement brands. When potential customers search for a contractor, they’re most likely to go online — a website may be the first place they learn about a company’s services and work. With the help of a home improvement marketing company, a home improvement brand will be able to create a responsive website viewable on all devices, aimed at turning visitors into prospects.
- Internet Marketing: Building a website is only the first step in marketing a home improvement company online. Other online-based home improvement marketing services may include search engine optimization to boost visibility in search engines, PPC to boost organic search results, display advertising and email marketing. The goal of these efforts is to increase traffic in order to generate qualified leads, so the business can garner more jobs and grow.
- Offline Marketing: Online home improvement marketing is important, but that is not to say that offline efforts have no place in a good strategy. From business cards to direct mail campaigns to tradeshow booths, there is a variety of print and creative projects that can also help a company expand its reach.
If you are ready to learn more about home improvement marketing services and how to use them to grow your business, call us today at 855-883-0011 or request a quote.