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When it comes to trusting a firm or financial advisor with their hard-earned money, individuals are quite choosy. How can you ensure that you are the company they see —not your competition — all while instilling a sense of trust in what you offer? The key to this is effective financial services marketing.

Whether you have an investment firm, bank, insurance agency or other financial services company, you need to invest in marketing for financial services companies to find success. Here are some proven strategies that will help you get new clients and build trust.

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Use Segmentation With Email Marketing Campaigns

In the financial services industry, you will have clients with a wide range of needs. Some are looking to get out of debt, while others have a high level of wealth that needs to be invested. As you set up your email marketing campaigns, make sure you segment your audience to send the right information and marketing to the right client. Working with a financial services marketing firm can help make this easier.

Create a Strong Online Presence

Your company’s online presence is often the first thing potential clients see. Is your website showcasing what it should for your company? Does it elicit a feeling of trust for potential clients? Is your site ranking well in search engines? Building a solid online presence is one of the key focuses of a financial services marketing agency.

A strong web design that showcases your company well is the starting point to building an online presence. That website needs to be optimized via search engine optimization (SEO). SEO uses keyword strategies, the website’s structure and off-site link earning tactics to help your site rank high in the search engines — so it is among the first things people see when searching for your services. Once your site is built and optimized, you need to focus on social media pages and user-review sites (such as Yelp) to highlight your financial services business in every possible venue. This type of well-rounded Internet marketing strategy will keep your company front of mind with those who need the services you offer.

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Be Smart When Spending Online Advertising Dollars

When spending money for online marketing, make sure you are doing so in an efficient manner. Pay-per-click (PPC) advertising can help you maximize your marketing expenditures. This form of online advertising charges you only when people click on your links, ensuring the traffic you are paying for is coming from people who need what you have to offer. The key to effective and affordable PPC advertising is choosing keywords that reach your target market but have minimal competition. A financial services marketing company can help you zero in on these keywords.

Use Content Marketing Effectively

Establishing trust requires establishing your firm as a financial expert. Content marketing can help with this. Create videos and articles that highlight investment strategies, debt reduction tips and frequently asked questions about the financial sector, and publish these through your blog or social media platforms. You will provide valuable assistance to your clients while also branding your firm as a trustworthy expert in the field. Working with a financial services marketing agency will help you create and implement an effective content marketing strategy.

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