Logo Design Services

Our logo design company helps B2B and B2C businesses improve their branding. Do you need a new corporate image, or do you want to spruce up your existing logo? We get the job done with our unique blend of creativity and strategy that takes your brand to the next level.

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A Premier Logo Design Agency

When you need logo work, look to the professionals. Straight North’s logo design services include the creation of logos for web and print media. Our multitalented designers ensure that the logo they create for you will display consistently on your website, brochures, folders, stationery and other print materials as well as on promotional items.

Before getting down to the actual design of your logo, our team conducts research. Learning about your business, culture, products and/or services, competitors and customers provides the context we need to create a logo that truly conveys the qualities you want to project to the world. Upon completion of the design, our logo design firm produces a brand standards guide that directs how your branding (logo, tagline, color palettes, etc.) is to be displayed.  

Benefits of Custom Logo Design Services

A well-designed logo helps your business in various ways:

Strong First Impression

The first interaction prospects have with your brand is your logo, and it should communicate your brand’s values and evoke the emotions you want to convey.

Brand Identity Foundation

Your logo is the foundation of your brand identity; we make sure it looks great, is memorable and expresses your company’s brand.

Stand Out

A great logo is unique, practical and eye-catching, and sets you apart from your competitors to convey the most important qualities of your company.

Maximize Marketing

A high-quality logo attracts attention from target customers, standardizes marketing materials and increases the effectiveness of your marketing campaigns.

Build Customer Loyalty

A well-designed logo is memorable and keeps your business top of mind. This drives customers back to your business when they need what you sell.

Enhance Company Credibility

Successful logos convey expertise, competence and trustworthiness — traits that help persuade customers to purchase from your company.

A few of the brands that trust their image to the team at Straight North:

  • ALA Logo
  • Amdocs Logo
  • Clover Logo
  • BCI Acrylic Logo
  • ProStockHockey Logo
  • The Joint commission Logo

Logo Design Is Both an Art and a Science

Several factors influence the way your logo should look. Here are some things we consider when designing logos for your business. Your logo should reflect your company characteristics, i.e., luxury, economy, reliable, innovative, etc. You may need a tagline to get your brand message across. The shape of your logo depends on how and where it is most often used. Color will make a logo more noticeable and easier to recognize across a range of media.

Another factor to consider is the degree of simplicity or complexity. Simpler is usually better because a logo with a very complicated design may be hard to read and understand on various media. However, a logo that is too simple or totally without creativity may appear bland and generic. Our experienced and highly skilled logo design services team will develop a logo for your business that is creative yet not over-designed.

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Partner with a Professional Logo Design Company

Ready to create a new identity or refresh an old logo to capture your brand? Don’t let your nephew convince you to give him the job! Good logo design is so much more than the ability to use design software. You want a logo design company with a staff of experienced, creative designers to develop the best logo for your brand.

Straight North is not only a great logo design agency, but we also are a digital marketing agency whose professionals understand the relationship between a company’s logo and its marketing strategy. Our designers produce logos that not only look good, but that also reflect your brand, help improve loyalty and ultimately work with your marketing plan to generate sales leads and revenue.

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