Many hosting providers make the mistake of thinking they are too small to invest in marketing. Nothing could be farther from the truth. Regardless of the size of your business, good marketing for web hosting will return more than it costs – that’s the point!
Whether you do your marketing in house or hire a competent web hosting marketing agency to help, here are some good Internet marketing tactics to generate leads and sales for your web hosting company:
Who is your ideal customer? What distinguishes you from your competitors? In a field as competitive as web hosting, it’s very important to have a clear idea of what sets you apart, and how you benefit your customers. Developing a brand to reflect this can take time, but it’s well worth it because it will make it so much easier to market and sell your web hosting services.
Simply put, web design matters for a technology company. A lot. A clean, well-branded, easy-to-navigate site instantly conveys the message that you are professional and easy to work with, and can go a long way toward overcoming the trust barrier for new customers. Even a small bug or error on your site can cost you business, so unless you have a crack web developer, graphic designer and copywriter on your team, you will probably find that it’s worth the investment to hire an experienced web hosting marketing company to create your site.
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Once you’re clear on who you serve and what they’re looking for, you’ll want to make sure that they find you when searching online. Putting an SEO campaign in place is therefore a must. Because of the competitive nature of the web hosting industry, you may find that hiring a web hosting marketing firm with strong SEO expertise will give you the competitive edge you need.
Search engine optimization is an extremely powerful long-term marketing strategy, but it takes time to develop — and you need customers now! Placing PPC (pay-per-click) ads on the search engines and social networks can get you the scalable results you need. You might also try online display adss. Online advertising can be tricky, so be prepared to experiment with these before you find the formula that works for you — or turn it over to an experienced web hosting marketing company if you just want fast results.
Did you know that $1 spent in email marketing returns an average of $38 in sales? Email marketing can help boost your bottom line by improving your customer follow-up, saving abandoned shopping cart customers, increasing existing customer loyalty, and fostering referral business.
