Use Advertising Dollars Effectively
If you are going to pay for online marketing, make sure the money is going toward effective marketing. One of the more effective types of advertising for local businesses, like most personal services, is pay per click (PPC) — which allows a business owner to purchase links that appear in search engine results.
PPC advertising is cost effective because you pay only when someone clicks the link. With the help of a personal services marketing firm, you can choose the right keywords to put these ads in front of your target audience. Use your PPC campaigns to also send people to landing pages — where you can capture email addresses, and funnel prospects into your email marketing.