Paid Search Services

Paid search marketing services offer a quick way to achieve top positions in Google and Bing by paying each time a visitor clicks on your ad. With the right budget and strategy, you can obtain immediate high visibility that translates into more traffic and increased sales and revenue.

Superior Paid Search Marketing Agency

Successful search advertising requires high levels of knowledge and expertise. At our paid search advertising agency, our in-house, full-time team of paid search specialists is familiar with every nuance of maximizing performance on Google Ads and Microsoft Advertising. This allows us to develop and flawlessly execute the best strategies to meet your unique needs — and set your paid advertising campaign on the right course.

Paid Search Advertising Pays Off

Straight North helps your business grow by delivering measurable, cost-effective and quick results.

Fast Results

Instead of waiting months for your website to rank higher organically, an effective paid search campaign quickly secures you a highly visible top spot on the SERPs.

Increase Sales

Reaching a more relevant audience helps to boost click-throughs and conversions over time, resulting in more sales leads and increased ecommerce revenue.

Measurable ROI

Well-executed paid search campaigns increase traffic and conversions backed by quantifiable metrics, allowing you to accurately measure ROI.

Precise Targeting

We fine-tune our targeting efforts to reach potential customers based on keywords, geographical location and other factors that maximize performance.

Budget Control

To maximize your campaign’s results, your paid advertising specialist manages your spend to make sure you stay within your chosen budget.

Brand Visibility

With the right budget and strategy, paid search campaigns are ideal for increasing brand visibility over your competitors on the SERPs.

A proven partner trusted by the biggest names in the industry:

The Key to Reaching Your Target Audience

Search ads are the sponsored listings that appear at the top of search engine result pages. By targeting relevant keywords, these ads attract users looking for what you offer. Text ads appear at the top and bottom of search engine results. Shopping ads generally appear across the top of the search engines with a product image, name, price and the website on which the product is sold. Unlike other marketing campaigns, the goal of paid search is to make your ad visible to the consumers who are ready to purchase exactly what you offer. To do this, you must target keywords that are searched by your target audience for your products or services.

What is the difference between Google Ads and Microsoft Advertising? Google Ads reach a much higher volume of users, which means your ads reach more of your target audience. They appear on Google and search partner sites. Microsoft ads are less competitive and less expensive, making achieving a higher position on the search engine result pages easier. They appear on Bing, AOL, Yahoo and other search partner sites. Whether you have a manufacturing business, packaging company or any other type of business, our paid advertising agency will help you decide the right strategy.

Let's Talk Paid Search

Let Us Manage Your Paid Search Ad Campaign

Straight North takes the mystery out of paid search. Our paid advertising company provides the most professional management in the industry.

Account Strategy & Structure

Whether you’re launching a new campaign or improving an existing one, we structure your campaign to support your business objectives and goals.

Keyword Research & Selection

New and existing paid search campaigns require keyword management. We continually refine your keywords to improve your results over time.

Ad Improvements

We craft effective search ads, monitor their results, and make ongoing improvements with the goal of higher ad position, more clicks and increased conversions.

Smart Bidding

We utilize industry-leading AI technology that adjusts bids automatically based on machine learning and rules managed by our paid search specialists.

Budget Pacing

Our technology intelligently paces spending throughout the month and adjusts daily budgets across your campaigns to maximize conversions.

Search Term Analysis

Continual search term analysis allows us to identify and implement new keywords for your campaigns, as well as negative keywords, to help improve your results.

Competitor Insights

We analyze the competitive landscape to glean valuable insights and implement keyword, ad, bid and budget adjustments to keep you on top.

Landing Page Performance

Evaluating your landing page performance allows our team to make strategic recommendations to improve your campaign over time.

Tracking & Reporting

We measure the ongoing performance of your campaigns across Google Ads and Microsoft Advertising and report on campaign, keyword and ad metrics.

Paid Search Services

Paid search marketing services offer a quick way to achieve top positions in Google and Bing by paying each time a visitor clicks on your ad. With the right budget and strategy, you can obtain immediate high visibility that translates into more traffic and increased sales and revenue.

Superior Paid Search Marketing Agency