Online Marketing Services Company
The Straight North company has delivered innovative online marketing solutions to small- and middle-market companies to improve online sales lead generation since 1997.
Whether you’re looking for a local or national online marketing campaign, our firm has the in-house talent and experience to deliver strategic results — that is, a continually increasing flow of leads, at a continually decreasing cost per lead. Why do we outperform other companies? Because our targeted online marketing solutions are fully customized, built around your specific objectives and market position.
Why You’ll Like Working with Us
Expertise & Bench Depth
Our company has more than 60 full-time employees, many with decades of experience in their area of expertise. We have the knowledge to create winning digital marketing strategies, the persistence to execute with meticulous care, and the imagination to create, test and implement campaign enhancements.
Straight North separates non-leads (e.g., personal phone calls and spam) from true sales leads and reports in real time, so you can review sales leads while they are hot. This enables you to know exactly what leads your search engine marketing campaign is producing, and allows us to make critical adjustments to your campaign very rapidly.
All of our B2C and B2B marketing campaigns — SEO, PPC, display advertising, email marketing — are executed using proven, documented processes. You can see all of our work: what tasks we are undertaking, why we’re doing them, and what kind of results they’re producing.
Being in a highly specialized niche, we didn’t think SEO would help us generate leads, and we are happy to report that Straight North proved us wrong!
What Your Online Marketing Campaign Will Look Like
Online marketing campaigns are complex, involving a wide range of activities that must be executed concurrently or in sequence. Our firm has developed a proven, documented and highly detailed workflow process for our online marketing services to ensure all work is done properly, and at the proper time. Specific workflows vary, depending on the type and scope of online marketing activity, but generally follow these steps:
- Discovery. We review your business, marketing objectives, competitive position and keyword demand for search terms relevant to your products and services.
- Strategy. We create a blueprint for your campaign that includes measurable goals, campaign milestones and timeframes to achieve them.
- Setup. We implement lead-tracking systems, organize email lists, make or recommend website updates and make other technical preparations as required.
- Execution. Ongoing tasks include content development and outreach, A/B split testing of copy, design and campaign elements, data collection and reporting.
- Strategic Review. We review results with you on a regular basis to keep campaigns on track and improving.
A key component of our affordable online lead generation and e-commerce marketing services is your dedicated account manager. This individual, trained in website marketing and project management, oversees your entire campaign, coordinates all internal and client communications, and looks for new, creative ways to make your campaign even more effective in generating high-quality, high-volume sales leads.