Internet Marketing Services
Formed in 1997, Straight North is a full-service Internet marketing services provider with B2B and B2C clients of all sizes. If your company wants to increase revenue through more online sales or a larger sales lead pipeline, we can help you succeed. With a large full-time, expert staff, we have the experience and talent to stand out from the crowd in the lucrative — but highly competitive — online marketing space.
Popular Online Marketing Services from Straight North
Search engine optimization is one of our most popular services and extremely effective for lead generation marketing campaigns. SEO enables you to connect with Google users when they are searching for the products or services you offer, but don’t know who you are. SEO generates highly qualified leads not only because the timing is right, but also because Google users frequently have more confidence in organic results than paid ads.
Pay-per-click advertising — Google AdWords campaigns in particular — enables you to get top position on Google without having to wait for an SEO campaign to take hold. The great advantages of PPC are flexibility and speed of generating ROI. PPC can be an excellent complement to an SEO campaign, or work well on its own, especially for B2C, e-commerce and lead generation campaigns with strong offers.
In some industries, certain types of display advertising produce higher conversion rates than standard PPC campaigns. Retargeting, for instance, enables you to display ads to people who have already visited your website. Because these people have already expressed interest, they are more likely to respond to your ad. Social media advertising, contextual targeting and site targeting are other options that may take your paid online strategy from good to great.
For businesses serving local markets and for big companies with local/regional target markets, local SEO has become a virtual necessity. Many Google searches have local intent, especially with mobile phone users —a market too big to ignore. Local SEO has a much different set of techniques than standard SEO, techniques we’ve learned and refined for decades.
Email marketing still works wonders, so long as campaigns are managed with great skill and the content is truly useful to subscribers. Two big advantages of email: everybody uses it, and campaigns can accomplish a wide range of marketing goals — lead generation, online revenue, brand building, customer retention, customer engagement, and much more.
Why You Should Make Straight North Your Online Marketing Services Provider
If you’ve been looking for an Internet marketing services partner, you’ll quickly learn that no two agencies are the same. While we can’t guarantee results (no agency can, really), we can tell you that we’ll work as diligently and creatively as possible to exceed your expectations. Here’s why you should consider us for your next online campaign.
We’ve worked with thousands of clients over 20-plus years, and have grown into one of the largest independent online agencies in the U.S.
Our relentless focus is on helping you generate return on investment. You can browse through our case studies to see examples of our recent work — examples with data that describes specific and dramatic patterns of improvement in campaign KPIs.
We explain our online marketing services in plain language. Our detailed monthly reports are easy to understand and delineate the specific work we’ve done and the specific results we’ve obtained. We’ll tell you the good, the bad and the ugly about the progress of your campaign, because we’ve learned that openness is the key to building productive, long-term business relationships.
Highly skilled staff
Our team has been together for a long time, and through training and experience has learned all of the nuances of strategizing and executing online marketing campaigns. Not only do we have a great depth of talent, we also have the breadth of talent it takes to succeed in today’s complex online environment. The Straight North staff covers all the bases with strategists, marketing specialists, analysts, copywriters, editors, web designers, front-end developers, back-end developers and campaign managers. What does this all mean? It means your campaign runs at full speed and top performance day in and day out.
We do something no other agency does: We validate sales leads in real time and report them to you on an easy-to-use online dashboard. To validate, we listen to recordings of phone calls and read all inquiry forms driven by our marketing campaigns. Having validated more than 1.5 million inquiries, we know beyond a doubt that about half of all inquiries are something other than sales leads — spam, sales solicitations, customer service questions, etc. Most agencies tell you how many conversions they’ve gotten, but this overstates results. We give you the accurate picture. Just as important, validation enables us to test and improve your campaign as quickly as possible. This is one example of how we’ve honed our Internet marketing services. There are many others.