Will your SEO strategy truly be customized for my business?

Absolutely. While most agencies claim to offer custom strategies, many rely on prepackaged solutions marketed as customized. Our SEO strategy experts have the experience and flexibility to develop and execute a strategy tailored to each client. We understand budget pressures, so we focus on allocating your investment to the areas that will generate the highest return.

How do you create an SEO strategy tailored to our business?

A cookie-cutter SEO strategy is like wearing someone else’s shoes. Doesn’t fit, right? Like any partnership, we invest the time upfront to understand your business, market, and growth objectives. From here, we conduct data-driven research to ensure our proposed scope is engineered for performance. Once engaged, your dedicated team will dig deeper, performing comprehensive research to personalize our strategy in alignment with your unique needs, ensuring every deliverable is purposeful and geared toward achieving your specific business goals.

How will you measure the success of our SEO campaign?

Ultimately, lead and revenue growth will determine the success of the campaign. But we will measure other metrics like rankings, traffic, conversion rate, etc. to identify opportunities and guide strategy.

What kind of reporting and transparency will we receive and how often?

All clients receive access to GoNorth! Reporting. Our proprietary reporting platform provides real-time analytics on rankings, traffic, leads and more – through our APIs with Google Analytics, BrightEdge, Google Search Console, GoNorth! Leads, and CallRail.nnAdditionally, GoNorth! Reporting not only tracks performance but also offers visibility into project deliverables. With an organized schedule that tracks the status and completeness of each deliverable, you’ll always know what’s been done, what’s in progress, and what’s next. Plus, deliverables are categorized by completion date, giving you clear insights into how our work drives results for your business.

Do you have experience in my industry?

Our experts bring years of experience across a wide range of industries, including manufacturing, SaaS, healthcare, finance, ecommerce, and home services. For a comprehensive list of the markets we serve, please visit our Industries page.

Web Design Services For Small Businesses

Drive More Leads

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“Treated us as their only customer and with the same respect as a large client, which we greatly appreciated. Always met expectations, deadlines, and stayed entirely on budget.”

Christine M.

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Director of Corporate Wellness

“After a word-of-mouth referral, we’ve built two sites, two more coming, and ranking far better. They’re phenomenal guiding the process, make it enjoyable, and take feedback seriously.”

Rob H.

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Digital Marketing Manager

“An amazing partner to elevate our website. We’re now trending at the top of the first page! They’re thorough and provide a great reporting tool to track metrics.”

Erika F.

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Director Of Op. Excellence

“They recently built our website, integrating it seamlessly with our property management system. They were communicative, helpful, and delivered excellent results. We’re thrilled!”

Matt I.

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Director of Revenue & Marketing

“They redesigned our website. It was flawlessly organized, improving user experience, and they worked tirelessly to meet our tight deadline. The site came out beautifully.”

Liz C.

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Sr. Digital Marketing Manager

“They’re an incredible group of talented people, extremely easy to work with, and take pride in capturing your company’s vision. They couldn’t be more accommodating. We’re thrilled.”

Paul H.

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Co-Founder & CEO

Designed to Grow Your Business

Our websites are built for usability and visibility helping small businesses turn visitors into customers and marketing into measurable revenue.

Proud of Our Work

(And It Shows)

Browse our website designs and see why small businesses trust us to bring their brands to life online.

Our Portfolio

Download Your Free, Custom SEO Audit Instantly

BENEFITS

Benefits of Web Design Services for Small Businesses

Increase Your Client Base

Our mobile-friendly sites are easy to navigate and optimized to rank well in search engines, resulting in increased traffic and more customers.

Performance-Focused

Straight North’s websites incorporate conversion-driving elements to help generate the high-quality leads that produce sales and revenue growth.

Upgrade Credibility

No matter how small your business, a great website increases your brand’s legitimacy and trustworthiness, while providing much-needed visibility.

Effective SEO Foundation

If you’re currently doing SEO or considering it for the future, you need a website built to support an SEO campaign. Our websites are fully optimized to drive results.

Enhance User Engagement

Your new website will be user-friendly and engaging. Visitors will spend more time on the site and have a better user experience, which lead them to convert.

Boost Site Speed

We maximize your page loading speed to prevent frustration, achieve higher search engine rankings and increase brand loyalty.

We Offer Affordable Website Options

Every business has different goals and budgets, and that’s why we offer flexible website solutions.

CORE

WEBSITE

6 WEEKS

STARTING AT

$6,000

Our Core Website gives you a fast, affordable site that looks great and launches quickly. With a focused set of 10–20 pages, it delivers a polished look and clear messaging to start generating leads right away.

GROWTH

WEBSITE

12 WEEKS

STARTING AT

$12,000

Our Growth Website goes further with 20+ pages and advanced functionality built to elevate your brand, expand your content, and drive long-term results.

Hire Your Last Agency

Our Staying Power: Expertise, Creativity, and Conversion-Driven Methodology

Methodology

We build attractive, finely tuned websites custom-tailored to your B2B or B2C business. Each site is designed for usability, optimized for every device, and focused on generating the high-quality leads that turn visitors into customers. In addition to new website builds, we provide ongoing support and maintenance to ensure your site stays secure, functional, and up to date. No matter your industry, business size, or budget, we offer smart, effective solutions that fit your goals and help your business grow online.

Expertise

We hire the best marketing talent. We invest in them. And they invest in our clients.

Our people have an average 10+ years of digital marketing experience.

Growing businesses
—ours and yours—
since 1997.

Creative

Your small business may be competing with larger companies that have bigger marketing budgets and flashier websites, but with Straight North, you can stand out and win online. Unlike many small business web design agencies, we offer fully customized, not templated, websites that capture your brand and set you apart. As a full-service digital marketing agency, we also build in conversion-focused elements such as SEO and responsive design to attract high-quality sales leads and drive measurable growth.

Digital Marketing

We create digital experiences that help small businesses grow. By blending content, design, and site structure with your overall marketing strategy, we build websites that strengthen your brand and make it easy for customers to connect with you. Our digital marketing and web design teams work together to create sites that attract the right visitors, guide them toward action. We help turn traffic into real leads and sales through smart structure, optimized content, and data-driven strategy.

Our Formula for Exceptional Small Business Web Design

Dedicated Team

Each website build is backed by experts in strategy, content, UX, design, and development. This collaborative approach ensures excellence throughout your project. We build our sites on WordPress, a flexible, reliable platform that lets small businesses easily manage their websites without extensive technical expertise.

Strategy

Your business has unique goals, a brand, and an identity. We take the time to research your industry, competitors, and audience so we can build a website that positions you to stand out in the market.

SEO Friendly

If a website launches and no one can find it, does it really exist? Not in Google’s reality. That’s why we design every website with SEO in mind. We build your sites to be search-friendly, user-focused, and ready to support your broader marketing efforts.

Built to Convert

Every element from your layout and design to your copy, images, and navigation works together to build trust with the user, drive conversions and generate revenue. We use data-driven insights and thoughtful design to craft an intuitive experience guiding users naturally toward your goals.

Modern Design

First impressions matter. That’s why we design dynamic websites that balance creativity with performance, never sacrificing one for the other. Our design and copywriting teams work together to align visuals and the messaging to create a seamless experience that reinforces your brand’s credibility and strengthens your online presence.

Content

We write content that reflects your brand and connects with your audience. Whether B2B, B2C, or niche, our content informs, motivates, and delivers a meaningful online experience that drives engagement.

Development

Our highly skilled web developers bridge the gap between visual creativity and technical implementation. They transform stunning designs into fully functional, responsive, and accessible websites that perform across every browser and device. They focus on mobile usability, site speed, and optimizing your site for the best user experience.

Custom Functionality

Our team builds the custom functionality you need to bring your vision to life. Through a collaborative process, we define requirements, explore solutions, document scope, and refine details to deliver features efficiently and within budget.

The Straight North Website Process

Unsure where to begin? We’ll help you map it out.

Frequently Asked Questions

What types of websites do you build for small businesses?

Straight North builds fully custom websites designed specifically for small businesses. Whether you’re a local service provider, retailer, or startup, we create WordPress websites that help you attract customers, generate leads, and grow your brand. Every site is tailored to your business goals and reflects your unique brand identity.

How long does it take to build a small business website?

The timeline depends on your project’s size and complexity. Most small business websites can be completed in 6–8 weeks, including design, content, and launch. For larger or more complex sites with advanced functionality, timelines may extend to 12 weeks or more. You’ll receive a clear project schedule before we begin.

How much does a small business website cost?

Pricing varies based on the number of pages, design features, and functionality your business needs. Straight North offers several web design packages with transparent, fixed starting prices. Once we understand your goals, we’ll provide a detailed proposal that fits your budget. View our pricing guide.

Will my website be mobile-friendly?

Absolutely. Every small business website we build is fully responsive, meaning it looks and performs perfectly on mobile, tablet, and desktop devices. With more customers browsing on mobile, this ensures your business makes a great first impression everywhere.

Can I update my website myself?

Yes! All our small business websites are built on WordPress, an intuitive content management system (CMS). You’ll be able to easily update text, photos, and pages whenever you need. If you prefer ongoing help, we also offer affordable maintenance and support plans to keep your site running smoothly.

Do you provide hosting and domain services?

Yes. We partner with Pantheon, a leading hosting provider known for speed, reliability, and security. Through our agency partnership, we can offer discounted hosting rates. We’ll handle setup, performance optimization, and even assist with domain registration or DNS configuration if needed.

Will my website be SEO-friendly?

Definitely. We follow SEO best practices in every design and development stage, ensuring your website is built to rank well on search engines. If you’d like to go further, our dedicated SEO services can help you improve visibility, traffic, and conversions after launch.

What kind of support do you offer after launch?

We provide ongoing maintenance and post-launch support to make sure your site remains secure, updated, and high performing. Whether you need technical help, content updates, or performance checks, our team is here to support your small business long-term.

Do you provide website content or copywriting?

Yes. Our professional copywriters create engaging, SEO-optimized content that clearly communicates your brand’s message and motivates visitors to take action. We specialize in writing for small businesses — from service pages to local SEO content.

Can you redesign my existing small business website?

Of course! If your current site looks outdated, loads slowly, or isn’t converting leads, we can give it a fresh, modern redesign. Our goal is to enhance both aesthetics and performance, so your website truly represents your business and drives results.

Expertise Without Limits

Just a few of the industries and areas we serve

Industries Locations