As the first and primary exposure most customers will have to your luxury brand online, your website design is a critical marketing element to get right. Investing in professional luxury brands web design services will help ensure that you become and remain “their” brand.
Luxury Brand Web Design Company
If you market a luxury brand, you know you can’t market to your customers like you do to the masses. Affluent customers expect a premium experience, and they are very sensitive to the subtle details that signal an authentic premium brand. Once they find a brand they love, however, they tend to become fiercely loyal and will not hesitate to flaunt your products and services to their friends.
Create a Premium Look
There is no mistaking a high-end retail store. Walking into one is a vastly different experience than shopping at Target or Walmart. Every detail screams “luxury”: refined colors, “just so” lighting, calm atmosphere, wide aisles — and there may be more open space than products on the shelves and racks.
Similarly, every detail of your website should exude an unmistakable aura of wealth and exclusivity. A good luxury brands web design company will utilize specific design elements to achieve this effect, including:
- Sophisticated colors
- Limited color palette
- Plenty of white space
- Large images
- Exclusive-sounding language
- Clean, uncluttered, minimalistic design
High-quality photos on a premium site are a necessary investment. If you have a retail site, show off your products with big, beautiful photos, and offer smaller photos to illustrate details and color options.
Some of the clients we’ve developed an updated web presence for:
Respect Their Time
Affluent people are often very busy. Even those who aren’t understand the value of time and are used to priority treatment. Nothing will turn away a high-end customer faster than wasting his or her time. Fast-loading pages are, of course, a must. So is mobile friendliness. Your customers expect to be able to easily find their way around your site on their smartphone or tablet, so be sure to hire a luxury brands web design firm with expertise in mobile-responsive design.
Easy navigation is also critical. Your site visitors should be able to find exactly what they need with a minimum of clicks, every time. And, it is especially important to make sure the buying experience is effortless. Whether they call you to place an order or elect to purchase online, your luxury brands web design agency will need to make sure your site guides them every step of the way.
Offer Exclusive and Personalized Experiences
Affluent clientele is accustomed to preferential treatment and exceptional customer service, so give it to them on your site! There are many website design features that will make your high-end customers feel valued, including:
- 24/7 customer service via phone and/or online chat
- A “VIP club” (email list) that your customers can join to receive exclusive deals and offerings
- Exclusive membership areas on your site
- Detailed information about the purchasing experience you offer, including return policies, size charts, shipping options, delivery charges, etc.
Security is also a top concern for high-end buyers. Have your luxury brands web design firm include the most up-to-date security protocols on your site.
A Site to Remember
Creating an effective luxury brand website demands exquisite attention to detail, and is more challenging than building a site for a mainstream brand. But the results are well worth it — a site your target buyers will remember and return to, again and again.
To contact Straight North about web design services for your luxury brand, call us now at 855-883-0011 — or request a quote online.