When seniors and/or their families are exploring possibilities for long-term care, one of the first places they’ll likely turn to is the Internet. That’s why, for home health aides, retirement centers and other assisted living businesses, working with an assisted living web design company is so important. You get one chance to make a first impression on potential clients — with the help of a professional assisted living web design agency, you can make it a good one.
The Purpose of Good Assisted Living Website Design
Assisted living web design services are about more than creating an online brochure—they’re about building a marketing tool that can generate leads and create new business. Good design ensures that when visitors find your site, they’ll get the information they need, quickly and easily.
What to Avoid in Effective Assisted Living Website Design
Creating the kind of assisted living site that converts is as much about knowing what to avoid as it is about knowing what to include. When you work with a professional assisted living web design firm, you’ll learn that certain elements are counterproductive in websites. For example, to achieve the best results, you want to avoid:
- Auto-scrolling slider images that distract and discourage conversions
- Stock photos that could be found anywhere online and don’t tell visitors anything about your business
- Huge chunks of text that aren’t easily scannable with headlines, subheads, bold text, etc.
- A formal writing style that feels less personal and more unapproachable to the average reader
Some of the clients we’ve developed an updated web presence for:
Checklist of Assisted Living Web Design Must-Haves
The types of web elements that return results are the ones you want to focus on when creating or retooling your assisted living website. Here is a checklist of basic features worth including:
- Aesthetic appeal to build interest and trust
- Responsive design so the site displays optimally on all devices
- Clear branding that reinforces your facility and its message
- Large, clear text to make content easy to read for all users, especially seniors
- Simple navigation that has six or fewer items and accompanying subheadings
- A “contact us” button as the last item on the navigation menu
- Prominently displayed contact info in several places
- Professional photos to showcase facility features, residents and amenities
- Video clips to add a personal vibe, tour your facilities or share testimonials
- Testimonials to increase credibility and showcase what you offer prospects
- A call to action that prompts visitors to call or schedule a visit
In addition to these elements, you’ll want a design that gets regularly tested. No matter how great your website is, it can always be better — that’s why regular testing of new iterations can be important for boosting ROI.
Are you interested in learning more about the services available through a web design company such as Straight North? Contact us today at 855-883-0011 or request a quote online.