Chicago Web Design Company

Since 1997, our Chicago Web design company has been creating affordable websites for businesses that want outstanding online lead generation.

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Our experienced Chicago staff of responsive Web designers, copywriters and developers apply best practices for SEO, user experience and conversion rate optimization to every website we build.

Most important, your new website will be responsive – able to adjust automatically for optimal viewing on desktops, tablets and smartphones. This is a must-have feature for every Chicago-based business.

Why We’re the Best Web Design Company in Chicago

Internet Marketing Expertise & Experience
Because we offer a full suite of top Internet marketing services, we have the ability to add critical marketing to your website’s functionality – SEO in particular. Because your website will be marketing-ready, it will be a long-term asset that grows in value.

Collaborative Process
We don’t like to build websites in a vacuum. On the contrary, our Chicago Web design agency wants and will sometimes need your input along the way. Experience has taught us that an engaged client is the best client, because engagement allows us to produce the best possible final product.

Content Production
Producing content is often a challenge for the client and a project bottleneck. Content won’t be a problem for us. We’re staffed in-house to support your content development in any way necessary: original composition, SEO copywriting, editing and proofreading.

Some of the clients we’ve developed an updated web presence for:

How Our Chicago Website Design Services Are Organized

Responsive website projects are highly complex, and require a process far more elaborate than what was used for traditional, “desktop-only” websites. Our carefully constructed and documented process for managing responsive projects efficiently enables us to meet your deadlines and quality expectations. Work flows through the following phases:

  • Discovery – We learn about your business, industry and competition.
  • Keyword Research – We identify strategically important keywords to optimize on your website.
  • Sitemap – We design an optimized blueprint for content structure.
  • Copywriting – We write your website’s content.
  • Design – We create designs for each page template.
  • Development – In two phases, we turn your approved designs into functional Web pages.
  • Launch – We undertake a number of activities to smoothly transition to your new, live website.
  • Training – We teach your staff how to add content and handle other types of website maintenance.

Overseeing your Web design project in Chicago is a dedicated project manager, a Straight North Web design specialist with special ability in project management and communication. Your project manager is an essential ingredient in our recipe for building highly effective lead generation websites. Your company website is far and away your most valuable Internet marketing asset. It tells prospects who you are, what you do and why they should care. No Chicago-based business can afford to have a website that falls short in terms of brand presentation and lead generation capability.

How a New Website Helps Your Company
Companies inside Chicago and out struggle to balance an affordable website with a quality website. As a top Web design company in Chicago, we help you avoid making compromises, by giving you maximum value for your designer services. If you are on the fence about updating your website, we have two recommendations: don’t settle for second best, and don’t delay. An updated website will help your business in many ways, and considering the competitive environment, the advantages you’ll gain can make a game-changing difference to your results.

Tap into the rapidly growing mobile market
Since mobile Internet access now exceeds desktop usage, and the gap is widening literally by the day, companies cannot afford a website that is not mobile-friendly. When mobile users struggle to use a website, they not only seek out competitors with friendly websites, they usually leave the unfriendly website with a bad taste in their mouths. Don’t let this happen to you. Our Web designer team is the best in Chicago at delivering responsive, mobile-friendly websites that don’t just go through the mobile motions, they create a terrific mobile user experience that enhances your brand and drives leads.

Strong impact on branding and sales
Nothing derails a company’s branding and sales efforts quite like an out of date website. Best practices for Web designers have changed radically in the past year or two, partly because of mobile design considerations and changing user preferences. A website that looks old screams negative messages about a brand: out of date, behind the times, inefficient, stuck in their ways, etc. Again, don’t let this happen to you. You no doubt work hard to keep your company on the cutting edge, with your operating software, CRM system, HR policies, hiring practices, and every other aspect of your business. Don’t let a poor website presence undermine all of these advances.

Present your products and services in the right way
One of the biggest problems companies have with an outdated website is their businesses have changed, but their website has not. Over time, companies almost always add products and product lines, discontinue or deemphasize others, change target markets or add target markets. Is your website speaking compellingly to the right audience, and presenting your product and service offering in the best light? If the answers to these questions is anything other than an emphatic yes, your website is more than likely confusing great prospects rather than satisfying them, and driving leads away rather than attracting them. A new website from Straight North is a golden opportunity to organize your online content in the best way to reach, satisfy and persuade your most important website visitors.

More sales leads
Our website designers are highly skilled in creating lead generation websites that attract the attention of qualified prospects and customers, get them interested in your products and services, and make it easy if not irresistible to inquire further. As one of the top lead generation Web design firms in Chicago or out, we help clients transform their websites from pretty faces (or not so pretty faces) into lead generating machines. Today, every dollar of revenue counts. Don’t let any of those dollars slip through your fingers because a hot prospect came to your website, got frustrated, and went to a competitor. A much sounder course: bring your website up to speed and let your competitors wonder where are the new business is going.

Straight North is proud to service every city in the Chicagoland area, including Arlington Heights, Aurora, Bartlett, Bolingbrook, Buffalo Grove, Carol Stream, Cicero, Crystal Lake, Des Plaines, Downers Grove, Elgin, Elmhurst, Evanston, Hanover Park, Hoffman Estates, Joliet, Lombard, Mount Prospect, Naperville, Oak Park, Palatine, Peoria, Plainfield, Rockford, Romeoville, Schaumburg, Skokie, Streamwood, Waukegan and Wheaton.

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