The challenge for contemporary web hosting companies is competing in a market filled with DIY website builders, discounted pricing and complex needs. Nowadays, attracting new customers is about finding a way to differentiate your services from the other hosting providers out there.
So, what sets your business apart? Why should someone opt for your hosting expertise? What do you offer that is unique? Answers to these questions will be your guide for what’s needed to communicate clearly and powerfully through your website design. By emphasizing a strong value differentiator, you can better convince prospects to work with you.