A custom-designed website crafted to suit the specific requirements of your practice will go a long way toward establishing trust and credibility with patients, and help you generate leads online. Here are some of the essential features of good cardiology website design.
Keep Your Website Clean
You want your overall website design to exude competence. Your visitors may be stressed and worried due to facing their own or a loved one’s serious health issues, so the layout and colors should be calming and easy on the eyes, with plenty of white space between images and text blocks. Use media content and infographics sparingly to break the monotony of text in your pages. A cardiology web design company with a team of experienced medical website specialists can guide you in choosing the most suitable template for your site.
Include a Plethora of Helpful Content
Your patients want information about their conditions, and reassurances that you are the expert who can help them. Including a lot of educational content on your site and on your blog will provide both. However, don’t underestimate the power of brevity, because typical online users have short attention spans. Try using shorter paragraphs and avoid too much cardiology jargon. In addition, your cardiology practice can benefit greatly from testimonials and referrals; include as many genuine reviews as you can to boost your reputation in the industry.
Some of the clients we’ve developed an updated web presence for:
Make It Easy for Visitors to Use
User friendliness is critical for any website. If your cardiology website design is complex to navigate, users will abandon your site in favor of your competitors. Simplify your menus to make it easy for visitors to find what they are looking for. Avoid using complex medical terminologies when naming your pages. Most importantly, choose a cardiology web design firm with expertise in mobile responsive design to build your site — most people use tablets and phones to search online, so you will likely lose them if your site isn’t mobile-friendly.
It is also a good idea to create a logical site map for your website to help prospects and patients easily navigate it. This will also assist the search engines in indexing your site, for higher SEO rankings down the line.
Make It Easy for Site Visitors to Contact You
There is nothing more frustrating for patients than having to hunt through your site for your contact information when they need your cardiology services urgently. Your contact form, telephone numbers, email address and social media pages or handles should be easily accessible on your contact page. It’s also a good idea to include your main number and/or emergency number posted on your header so it is easy to find on every page. Ideally, your email address and phone number shouldn’t be embedded in an image, but added to your site as text visitors can easily copy and use conveniently.
You will also want to discuss on-site lead generation strategies with your cardiology web design agency. It can help you set up lead capture forms, and incorporate call-to-action buttons strategically on your site without sounding pushy.
Your website design is the first impression many potential patients will have of your cardiology practice. Incorporating these cardiology web design best practices will help you gain their trust and encourage them to pick up the phone and book that all-important first appointment.
To learn more about Straight North’s cardiology web design services, call us now at 855-883-0011 — or request a quote online.