Web design is a key factor in that conversion process. A website that is professional, intuitive and easy to understand will convert more customers than one that lacks those features. For auto parts stores, specific website features are critical to the overall success of a site.
A Website Design That Utilizes a Conversion Funnel
The conversion funnel is a tool that attracts potential customers, then logically leads them to the conclusion that the website they’re visiting is the one from which they want to buy auto parts. With so much competition in this field, it’s a critical design element of an auto parts website.
The conversion funnel takes visitors from awareness of the company and what it offers to action, which in the case of an auto parts store is the purchase of automotive parts. Working with an auto parts web design firm that has a clear understanding of the conversion funnel will make an auto parts store website more effective.
Some of the clients we’ve developed an updated web presence for:
User-Friendly Sites Are a Must
People searching for auto parts want to quickly find and purchase what they need. If a site’s design doesn’t allow — or help — them to do that, they will click away. Features that make an auto repair website user-friendly include:
- Intuitive navigation
- Clear shopping area
- Fast load time
- Uncluttered home page
- Mobile-friendly design
By focusing on the user experience in their website designs, auto parts stores will see higher conversions and better sales. An auto parts web design agency can assist to ensure the site works well for its visitors and organically leads them to a purchase decision.
Have an Accurate Parts Catalog
In auto parts website design, properly showcasing products is vital to success. Even if the site does not have an e-commerce option, it should have photographs and descriptions of the parts the shop offers in a catalog. Without a parts catalog, the customer has no way of knowing if the shop has the parts necessary for the job at hand.
However, simply listing the parts is not sufficient. The parts catalog should be:
- Accurate — The catalog needs to show the products the store has available to purchase immediately.
- Interactive — Customers need to be able to quickly track down exactly what they need, whether they search by part number or by the job they are completing.
- Efficient — Customers don’t have much time to spend searching for parts, so the catalog needs to make that job easy.
Working with an auto parts web design company makes it easier to feature a catalog that works for the customer.
For more information about the auto parts web design services available at Straight North, call 855-883-0011 — or request a quote online.