A clothing retail website has one chance to make a good impression on first-time visitors, to show company legitimacy and product quality. Website design is a key component to a retailer when it comes to increasing e-commerce traffic and boosting sales.
Critical Site Elements for Effective Clothing Websites
The ultimate goal of your clothing website is to sell clothing. While building brand awareness and improving visibility is important, a clothing retailer will fail without sales. With the help of a clothing web design company, retailers can build websites that will lead visitors to make purchases — provided it has right elements.
1. Site Elements That Build Trust
Online clothing boutiques are becoming increasingly prevalent, and as such, a company needs ways to differentiate itself from the competition. This starts with building trust. You must be able to show that you are a legitimate company that offers quality products. Some factors include:
- Photos and bios of staff members
- Contact information
- Reviews from satisfied customers
- Links to BBB rating pages
- Detailed product information
- Security information for payment processes
Working with a clothing web design agency can help you incorporate these trust-building elements to help convert more visitors into buyers.
Some of the clients we’ve developed an updated web presence for:
2. Site Elements That Make It Easy for Visitors to Find What They Want
Clothing website design must make it easy for customers to find what they need. Elements that a clothing web design firm can incorporate to achieve this include:
- Sizing charts
- Clear navigation, especially of product catalog
- Searchable catalog
- Accurate descriptions of products
- Attractive product photos
Online shoppers can be easily frustrated. If the shopping experience is challenging, they will simply move on to the next online boutique or store. If your site makes it easy for customers to browse and purchase, improved sales figures are likely to follow.
3. Site Elements That Guide Visitors Through the Conversion Funnel
The conversion funnel is a natural process that guides visitors from the page they initially land on to the shopping cart and checkout page. It starts by making customers aware of and getting them interested in your clothing products, ultimately leading to purchases. From the home page to checkout, this process needs to be factored into design decisions. Choosing a clothing web design firm that understands the conversion funnel will lead to the creation of an effective website.
To learn more about Straight North’s clothing web design services, request a quote online or call 855-883-0011.