5 Key Components of Effective Auto Repair Websites
For an auto repair website to be effective, it needs certain components to ensure that it reaches the target audience and achieves a high search engine rank. An auto repair web design company can help repair shops create a website that has these ingredients.
1. Trust-building components
Many drivers have heard a horror story or two — or had their own experience — about shoddy work or inflated prices at a local car repair shop. An effective auto repair website design needs to build trust — visitors who feel they can trust the mechanic or the shop will be more likely to bring in their cars for repair. Elements that build trust include:
- Satisfied customer testimonies
- Badges showcasing mechanic qualifications and achievements
- Awards the repair shop has earned
- Better Business Bureau or Yelp ratings
Adding these components to the website’s overall design will build trust every time a visitor comes to the site, which will lead to a greater number of conversions.