Keep It Clean and Simple
People are likely to leave your site if it has too much cluttered text. However, they want to know the details of your product(s), and search engines such as Google and Bing love websites with in-depth content. So, how do you compromise? Ensure that all copy on your pages is as relevant as possible to your readers — and be sure to use appealing formats.
Instead of posting large blocks of text, break up your copy for easy reading. Use subheads, captions and bullet points to emphasize important information and help the eyes travel quickly down the page.
Avoid using too many conflicting areas of color, text and images on your website. Marketing software often calls for elaborate descriptions of various specifications, which can mean a lot of text. An established software and tech web design firm will know how to use white space between paragraphs and margins to increase comprehension levels of your web content, and encourage your visitors to stick around and buy.