Focus attention on motivational images: In jewelers website design, images are essential. While photos of the jewelry alone may be enough for your online store, the home page and other pages need to show people wearing the jewelry. Choose images that make people want your jewelry. Motivational images work well for this approach — these images show people wearing and enjoying the jewelry. The images should show happy, smiling people whenever possible.
Create compelling calls to action: Website design is focused on turning visitors into paying customers, therefore you need to prominently feature calls to action throughout the site. Rather than simply telling visitors to “shop now,” invite them to “find the perfect piece.” Make your images clickable so the user is sent to that particular item to make a purchase. Work with your jewelers web design agency to build CTA buttons and links into the site in a subtle but effective way.
Create navigation that’s sensible and logical: Don’t confuse people when they land on your site. Make navigation logical so visitors can easily get where they need to go. Keep the end goal of your site, which is guiding people to a purchase decision, in mind at all times. Every element you add should point them in that direction. Make sure your online store and shopping cart is easy to use and navigate, otherwise you risk losing customers at the checkout point.
Optimize the site for mobile users: Should someone land on your site using a phone or other mobile device, make sure they can easily see the images and make purchases. Work with your website designer to optimize the site for mobile use — not only to promote a positive user experience, but to make sure you don’t lose potential sales because the visitor isn’t on a computer.
