1. Compelling credibility elements. Trusting someone to perform plastic surgery is a big decision. Some patients are understandably nervous or intimidated. That’s why your plastic surgery website needs to communicate a sense of credibility that allays any fears. Some valuable plastic surgery web design services for building credibility include professional and streamlined web design, showcasing before/after photos, sharing testimonials from previous clients, and featuring physician qualifications and certifications.
2. Information about treatments and conditions. Because many prospects will come to your site looking for information on specific procedures, treatments, etc., you want to populate your site with clear, user-friendly content that answers questions. A professional plastic surgery web design agency will help you build pages of content that speak to prospective patients’ concerns and desires.
3. Responsive design. Did a prospect arrive on your site via a mobile device? If so, your responsive design is what ensured he or she could find answers to questions and a clear way to contact you. Designed to automatically adapt your website to a visitor’s viewing device, responsive design is vital in today’s on-the-go Internet world.
4. Calls to action. If the goal of your site is to get prospects to call your office or fill out a contact form, you have to tell them. Your site needs clear, compelling calls to action that motivate visitors to complete your goals. Here, too, is where a plastic surgery web design firm can help, by creating prominently featured calls to action that prompt users to contact you.
When properly designed, your plastic surgery website can become one of your most powerful business marketing tools. It can bring patients to your practice by giving them the information they need and providing a sense of authority that helps them trust you.
