Leverage Your Residential Property Management Marketing for Tenant Retention, Timely Rent and Referrals
We all know tenant turnover is a costly hassle. While tenants move for many reasons, the happier they are the longer they are likely to stay with you. One of the most effective ways to keep them happy is to communicate effectively — and your marketing provides many channels to do this.
In addition to social media and your website, email marketing is an essential tool for this purpose. Use it to let tenants know about new policies and offerings, apartment community news, and pending vacancies. Happy tenants will often do much of the legwork of finding new tenants for you by spreading the word to their friends. Setting up an automated sequence of reminders in your email marketing is also an excellent way to proactively prevent late and unpaid rent.
To learn about Straight North’s apartment marketing services, call us at 855-883-0011 to request a quote.