Property Management Digital Marketing Company

Create a Content Marketing Plan

Next, establish a content marketing plan that will provide valuable information to tenants and property owners. This will help establish you as an authority in the real estate field, so you become the trustworthy resource when they need property management services.

Get creative with the types of content you create. In addition to blogs and articles, consider crafting videos and infographics. Use a blog, email marketing, guest blogging, videos and other platforms to distribute your content. As you craft your content, or outsource content to be written, make sure you talk to the pain points of property owners. This will help encourage them to contact you for services.

Here are some tips that will help you create a plan to market for property management services designed to attract new customers and tenants.

Start With a Website

As a property manager, your marketing goal is twofold. First, you need to showcase the properties you manage and rent. Second, you need to entice new property owners to hire you for their properties. A quality website will help you do both.

Your website needs to showcase your properties and your property management services. It needs to be easy to navigate, even from a phone, and provide easy access to your contact information. Partnering with a property management marketing firm to incorporate solid web design principles will be critical to your success.

Create a Content Marketing Plan

Next, establish a content marketing plan that will provide valuable information to tenants and property owners. This will help establish you as an authority in the real estate field, so you become the trustworthy resource when they need property management services.

Get creative with the types of content you create. In addition to blogs and articles, consider crafting videos and infographics. Use a blog, email marketing, guest blogging, videos and other platforms to distribute your content. As you craft your content, or outsource content to be written, make sure you talk to the pain points of property owners. This will help encourage them to contact you for services.

Paid Online Listings

Paid advertising for property management firms can be effective if it’s tied to search engines. After all, the search engines are where people frequently go when they need information on property management services. Consider crafting pay-per-click (PPC) campaigns targeting your geographic market and desired keyword strands. Partner with a property management marketing company to help build PPC campaigns that are effective and affordable.

Build Traffic Organically

Once you have an online presence, you need to drive people to your website. You can use PPC campaigns for this, but don’t neglect search engine optimization (SEO). This is the organic way to draw visitors to your site by ensuring it is among the top property management companies listed when people go online to search for information related to these services. A property management marketing company can help with your SEO strategy, so you are effectively targeting the ideal clients.

Time to Social-ize

Finally, use social media to get — and keep — your properties and your management services in the minds of potential clients and tenants. With a strong social media presence, you can have a place to publish content, build relationships with existing clients, and attract new clients. You can announce new services, showcase new properties, and engage with your local community. Talk to a property management marketing agency about the best strategies to help make your social media pages an effective part of your Internet marketing campaign.