1. Create and Optimize Your Website
Your school’s website is one of the first things many potential students (or parents) will see about your institution, so it must be effective. This starts with logical and cohesive web design. Once you have a site up and running that properly reflects your school’s value and goals, partner with a school marketing firm to ensure the website is optimized. Search engine optimization (SEO) refers to the tactics integrated into your Internet marketing campaign that will make your school’s online presence rank high in the search engines. SEO will help your website draw traffic from those people searching “school” or “college” in your geographic area.