The 3 Essentials of Successful Internet Marketing for Packaging
Many Internet marketing options are available to packaging companies. One element is mandatory, and two others stand out from the crowd.
1. The Company Website
If a packaging company’s website is below par, Internet marketing campaigns will be held back or perhaps impossible to implement. Critical components of the company website include:
- Backend systems for tracking phone and form conversions
- Effective calls to action and other vital conversion rate optimization (CRO) features
- Fast page loading
- Intuitive navigation and other vital usability features
- Responsive design for easy mobile use
- SEO-ready construction so Google crawlers can interpret the content
- Strong communication of the company’s value proposition
Search engine optimization (SEO) strives to make a packaging firm’s website content appear as prominently as possible in Google’s organic search results. Thus, when search engine users (say, packaging engineers) enter a search phrase for your product/service, your most relevant website page will appear and catch their attention.
SEO is a long-term, proven strategy that requires exceedingly sophisticated keyword research (to target the right search phrases for which to optimize), and rigorous, ongoing technical execution both on and off the website.
The payoff: Ever-improving organic search visibility, driving more and better sales leads and e-commerce traffic.
Pay-per-click (PPC) advertising makes use of online ad platforms — Google AdWords, in particular — to drive sales leads or online revenue. After intensive keyword research is completed, ads are created that, after successful bids, appear to Google users inputting those search terms.
PPC can be highly effective in the short term, as it enables a company to “jump the line” and appear at the top of Google, ahead or organic search results. PPC campaigns can be modest, moderate or extensive in keyword and audience scope, giving companies a lot of budgeting flexibility.
The payoff: Immediate and long term, continually improving lead or revenue generation.
SEO and PPC work very well in tandem. Depending on budget and specific short- and long-term marketing objectives, one or both may be desirable.
If you would like to learn more about our Internet marketing services for packaging companies, call us now at 855-883-0011 or request a quote online.